in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Beyond the Noise: Approach LinkedIn Strategically in 2024 with Our It's Business, Not Social™ Methodology

    January 4, 2024
    It's Business, Not Social™ is more than our tagline. It captures what we believe and differentiates us, and while...

    The Day Expertise Became a Commodity

    November 16, 2023
    It’s been a year since I was first introduced to ChatGPT. My reaction then couldn't be more distant from my reaction...

    Engaging Your Weak Ties

    October 12, 2023
    In my book "It’s Business, Not Social," I decided to structure the writing so that the topics remain relevant over...

    Business Growth Happens When You Leverage LinkedIn Networks Companywide

    July 13, 2023
    Consider your company’s collective network a critical piece of your competitive advantage and part of your business...

    Leadership – 5 Need-To-Know Absolutes for LinkedIn and Business Growth.

    June 26, 2023
    Understanding and leveraging LinkedIn can transform the way your business operates. LinkedIn is a powerhouse; as a...

    Maximize LinkedIn for Your Industry 4.0 Transformation

    June 13, 2023
    The intersection of Industry 4.0 and LinkedIn Industry 4.0 heralds a transformational shift in manufacturing, led by...

    Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals

    June 2, 2023
    In this article, we’ll dive into best practices and ways to leverage LinkedIn.com and LinkedIn Sales Navigator,...

    Creating Strategic Connections: Get Deeper for Better Sales Performance

    March 29, 2023
    According to the 95-5 rule, only 5% of your potential buyers are ready to buy within any quarter, meaning that 95% of...

    Why Should You Rethink Taking That Annual Subscription Discount?

    March 14, 2023
    Companies should continuously test new technologies to enhance their workflows and teams. When you find a tool you...