Does your online presence and professional network build value? 

Our clients do. As leaders and professionals, they've tapped into the power of the world's largest professional network and turned their LinkedIn presence into a powerful business and networking asset.

Founded by LinkedIn expert Colleen McKenna, we specialize in interactive workshops, personalized coaching, and ongoing strategy and advisory services. 

With over 35,000 hours in Sales Navigator and LinkedIn over 13 years, our unique approach – It's Business, Not Social™ – focuses on maximizing your company's collective networks to drive a complete growth strategy.

Presence. People. Participation. The It's Business, Not Social™ way.

Our Clients

We've equipped senior executives and professionals with the tools and insights to thrive in the digital networking landscape.

Our services are tailored to meet the sophisticated needs of CEOs, sales and marketing leaders, and ambitious professionals poised for career transitions.

800+ companies have engaged with us for LinkedIn strategy, training, live working sessions, or our Intero Premium services.

Our clients gain a competitive advantage when they work with us. Among their outcomes: 

     • A strategy built for best practices, not for the algorithm

     • Better engagement with target audience

     • Enhanced visibility 

     • Greater effectiveness and efficiency 

Sicame Group
Jordan Skala Engineers

Amy Henning

I've had the pleasure of attending four of Colleen's virtual events, and each one has been engaging, insightful and inspiring. Colleen spoke to our EO chapter recently, and our members and their key executives thoroughly enjoyed her workshop and gave it a 5/5 rating. Colleen is not only a wealth of knowledge for using LinkedIn, she's also an engaging speaker who is a pleasure to work with.

Sales Leader, Telecommunications Industry

I must admit I wasn't very excited for a LinkedIn training but I admit it was fantastic. I realize now how much I was losing out on and how much I underestimated the value. I will be sharing this with our leadership and my team.

Executive Coach


You do great work on the presentations. I've listened to many LI videos, training, etc... Yours is head and shoulders above anything I've heard. I included two LI employee trainers in that statement. --Thank You!!

Joy Levin

Colleen is a true LinkedIn guru. If you have any questions at all on how to maximize this tool for each networking or maximizing career opportunities, I suggest you reach out to her. She now only knows the most powerful ways to navigate LinkedIn, but has tremendous experience working with professionals in nearly every industry imaginable.

Shaun Bradley

Colleen McKenna and her Intero Team are difference makers. As a Vistage Chair, my members have benefited over and over again from her advice on both how to use LinkedIn and also improve the visibility of their companies. They are my go-to for all things LinkedIn.

Jennifer Grill

Colleen has guided me through several career changes throughout the years, helped me build my network, and introduced me to many influencers. Group coaching has empowered me with tools to succeed in my career. I now have a competitive edge in professional networking, and she holds me accountable for taking steps to improve my online presence.

Intero Advisory

We are a woman-owned, family business whose values include treating clients and one another with respect and kindness, even during those hard conversations.

We lead with accountability and trust, stand behind what we teach, and strive to exceed expectations.

Led by Colleen McKenna, Intero Advisory is based in Maryland and has clients throughout the United States, the U.K., and Europe.

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