in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Reflecting on Intero’s Accomplishments and Additions in 2021

    December 22, 2021
    As another year comes to an end and I prepare to wind down, spend time with family, reflect on the past year, and get...

    How to Add a Headline to Your LinkedIn Profile

    December 16, 2021
    Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to add a headline to your...

    Our Reflection on in:side Group Coaching

    December 8, 2021
    At the start of 2020, my team and I introduced online weekly group coaching as part of our learning program in:side. We...

    How to Invite Your LinkedIn Connections Follow Your Company Page

    December 2, 2021
    Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to invite connections to...

    Giving Thanks is an Act Worth Repeating

    November 24, 2021
    So often, disparate emotions and experiences co-exist; goodness and sadness; birth and death; confidence and fear; loss...

    How to Add to Your Featured Section on Your LinkedIn Profile

    November 18, 2021
    Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows users how to add content and links...

    5 Things to Focus on Before Running Paid Advertising on LinkedIn

    November 10, 2021
    Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success...

    How to Edit Your LinkedIn Profile URL

    November 4, 2021
    Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows LinkedIn users how to edit their...