in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Leadership – 5 Need-To-Know Absolutes for LinkedIn and Business Growth.

June 26, 2023
Understanding and leveraging LinkedIn can transform the way your business operates. LinkedIn is a powerhouse; as a...

Maximize LinkedIn for Your Industry 4.0 Transformation

June 13, 2023
The intersection of Industry 4.0 and LinkedIn Industry 4.0 heralds a transformational shift in manufacturing, led by...

Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals

June 2, 2023
In this article, we’ll dive into best practices and ways to leverage LinkedIn.com and LinkedIn Sales Navigator,...

Creating Strategic Connections: Get Deeper for Better Sales Performance

March 29, 2023
According to the 95-5 rule, only 5% of your potential buyers are ready to buy within any quarter, meaning that 95% of...

Why Should You Rethink Taking That Annual Subscription Discount?

March 14, 2023
Companies should continuously test new technologies to enhance their workflows and teams. When you find a tool you...

No More Spray and Pray – Sell Smarter – Account-Based Sales

February 14, 2023
Account-based selling is not new, however, it is not common among most sales teams. Spaghetti on a wall works for lots...