in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    How to Utilize the Subscriber Bell on LinkedIn

    May 12, 2022
    Did you see this week’s blog breakdown? This week’s video walkthrough on YouTube covers the new subscriber bell icon on...

    15 Ways to Build Your LinkedIn Content to Attract Candidates and Buyers

    May 4, 2022
    Key Takeaways: 1. Candidates and buyers expect a certain level of sophistication and proficiency from you on LinkedIn.

    Employee Advocacy Recap: Encourage Employees to Stand Out

    April 28, 2022
    Throughout the month of April, the Intero team created content focusing on the topic of employee advocacy and covered...

    New Sales Navigator Update: Individual Profile View

    April 21, 2022
    Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube covers new updates and changes...

    How to Choose if You Want to See Less Political Content in Your LinkedIn Feed

    April 14, 2022
    Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to choose if you...

    The Key to Greater Employee Advocacy on LinkedIn? Invest.

    April 6, 2022
    Over the last three months, we’ve covered mindset, LinkedIn profile updates and buildouts, relevance, and the...

    Networking Recap: Individual Networks Enhance Credibility and Drive Value

    March 30, 2022
    Throughout the month of March, the Intero team created content focused on networking, specifically as it pertains to...

    How to Create and Send an Introduction on LinkedIn

    March 24, 2022
    Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to create and send...

    How to Review Your LinkedIn Connections by Criteria

    March 17, 2022
    Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to review who...