Featured Insights for
B2B leaders + professionals
Centers of Influence: The LinkedIn Strategy That Compounds
Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.
Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.
LinkedIn is the tool. Use it like one.
Curated + Updated
Blog Posts
We have been writing since 2011.
Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.
January 31, 2024
Among B2B marketers, LinkedIn stands out as a powerhouse - from research, competitive analysis, and benchmarking to...
January 4, 2024
It's Business, Not Social™ is more than our tagline. It captures what we believe and differentiates us, and while...
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November 16, 2023
It’s been a year since I was first introduced to ChatGPT. My reaction then couldn't be more distant from my reaction...
October 12, 2023
In my book "It’s Business, Not Social," I decided to structure the writing so that the topics remain relevant over...
July 13, 2023
Consider your company’s collective network a critical piece of your competitive advantage and part of your business...
June 26, 2023
Understanding and leveraging LinkedIn can transform the way your business operates. LinkedIn is a powerhouse; as a...