in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Account-based Marketing and Sales Drive Greater Deal Value

January 31, 2023
Many of our clients have adopted an account-based marketing and sales approach and are jazzed about introducing...

A Guide to the Most Important B2B Marketing Terms and Their Definitions

January 17, 2023
B2B marketing is a broad area and depending on the size of the organization – some terms may know and used whiles...

Attracting Better Opportunities through a Full-Funnel Marketing Strategy

January 3, 2023
A full-funnel marketing strategy is an approach to marketing that focuses on moving potential customers through the...

Create a Better LinkedIn Company Page and Start Marketing Confidently

September 7, 2022
“What’s the point of a LinkedIn company Page?”

Three Reasons Sales Navigator is the Most Versatile LinkedIn Product

August 25, 2022
Did you catch our latest video walkthrough? In this week’s walkthrough on YouTube, Jim covers three main reasons why...

Are You Paying for the Right Paid Products on LinkedIn?

August 18, 2022
Did you see this week’s video walkthrough? In our latest walkthrough on YouTube, Jim covers the common questions and...