In our latest walkthrough on YouTube, Jim covers the common questions and misconceptions users have when purchasing paid products on LinkedIn, including LinkedIn Premium, LinkedIn Sales Navigator, Marketing Solutions, and LinkedIn Recruiter.
We see many individuals and companies paying for premium products and LinkedIn Ads without truly knowing how to leverage them or get the most out of the product. While each products can be incredibly dynamic and worthwhile, most users aren’t aware of what they can accomplish with the product or could be using a different, less expensive product that can achieve what they are trying to get done just as effectively.
Some common questions we receive at Intero from people who are trying to leverage paid products on LinkedIn:
• Do I need LinkedIn Recruiter?
• LinkedIn Sales Navigator is not generating anything for me. Why are others having success?
• Is LinkedIn premium worth it?
• My advertising agency says I need to run LinkedIn ads. How will running ads benefit my business?
• How many seats do I need?
Understanding your goals, as well as evaluating what you’re spending and if you are truly getting the most out of that paid product is essential. LinkedIn’s tools are only as powerful as the person operating and utilizing them.
If you’re unsure how to get the most out of your paid products, if you’re using the one right for your organization’s goals, or if you want to learn more about how you can optimize your strategy organically, reach out to us for a consultation.
Want more guidance on LinkedIn? Our profile development, ongoing management, coaching, and training services can easily allow your organization to change the way current employees and leadership are showing up and utilizing LinkedIn. Reach out to us for more information on how you can maximize your organization’s LinkedIn strategy for business development, branding, and recruiting initiatives.