in:form by Intero Advisory

Blog Author

Jim Cusick

    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    The Sales Skill That Multiplies Everything Else

    May 19, 2025
    When every conversation counts, knowing who to focus on and when to focus on them is a force multiplier.

    Why You Haven’t Seen Real Value from Generative AI  (and How to Change That)

    May 8, 2025
    Are you frustrated that almost three years after ChatGPT’s breakout, you still can’t point to any significant,...

    Future-Proofing is a Myth

    November 13, 2024
    The Future Lies in Uncertainty You've heard this idea of "future-proofing" your business or life everywhere. It's...

    Attention is the Beginning

    May 16, 2024
    For those short on time: I get it. AI is a potential threat, another thing to learn, spend money on, pay attention to,...

    Should you Build a GPT?

    May 8, 2024
    Most who read or skim this blog will not build a custom GPT for themselves or their company. Many will only be...

    Leadership – 5 Need-To-Know Absolutes for LinkedIn and Business Growth.

    June 26, 2023
    Understanding and leveraging LinkedIn can transform the way your business operates. LinkedIn is a powerhouse; as a...

    Why Should You Rethink Taking That Annual Subscription Discount?

    March 14, 2023
    Companies should continuously test new technologies to enhance their workflows and teams. When you find a tool you...

    Three Reasons Sales Navigator is the Most Versatile LinkedIn Product

    August 25, 2022
    Did you catch our latest video walkthrough? In this week’s walkthrough on YouTube, Jim covers three main reasons why...

    Are You Paying for the Right Paid Products on LinkedIn?

    August 18, 2022
    Did you see this week’s video walkthrough? In our latest walkthrough on YouTube, Jim covers the common questions and...