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in:form by Intero Advisory

Featured Insights for

LinkedIn Strategy

    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Sales Navigator, Business Development, LinkedIn Strategy, Centers of Influence, Referrals, Sales

    Centers of Influence: The LinkedIn Strategy That Compounds

    March 16, 2026
    Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and...
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    Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.
    Business Development, LinkedIn Strategy, Corporate Partnerships, Sponsorship Development, Association Sponsorships

    Use LinkedIn Like This. Association Sponsorships Follow.

    October 24, 2025
    My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...
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