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in:form by Intero Advisory

Featured Insights for

AI

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

LinkedIn Strategy, Sales, AI, Search, Content Strategy

A Better LinkedIn Content Strategy Builds All Four Layers

March 24, 2026
Most people mistake LinkedIn for a distribution channel when it is really a trust system. The feed is important....
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Notebook style two-page spread. Left page shows a flowchart: AI writes it, leads to Sounds like everyone else, leads to You become a number. Not a person. Note at bottom reads: The feed is already full of noise. Right page heading reads: AI Can Write It. Should It? Two columns compare ghostwriter versus collaborator approaches. Bottom reads: You already have the expertise. AI surfaces it faster. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
Branding, Content, LinkedIn Tactics, LinkedIn Feed, AI

AI Can Write Your Posts. But Should It?

September 5, 2025
Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones? AI has made it easier...
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Bold typographic graphic on dark teal background. Text reads: Solo use equals 1 perspective. Team use equals everyone's ceiling raised. Most teams never make the switch. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
AI, Efficiency, Thought Leadership

Should ChatGPT Be Your Private Notepad?

August 7, 2025
A department leader recently told Jim Cusick about a change they had noticed in one team member. This person had...
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Notebook style two-page spread. Left page headed Analysis: The Costs of LinkedIn Inactivity shows a flowchart: Dormant Profile leads to AI Assistant Discovery leads to Missed Connections leads to Result: Pipeline Left on the Table. Note at bottom reads: Less than 15% of CEOs are Posting. Right page shows a Venn diagram with Ghost Profile on the left listing No Activity, Stock Headshot, Silence, and Active Presence on the right listing Real Insight, Educate and Explain, Authentic Value, with Center of Influence in the overlap. Bottom reads: You already have the Reach. AI surfaces Insight.
Content, Business Development, LinkedIn Strategy, AI

LinkedIn Is a Waste of Time

July 30, 2025
LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
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Content, LinkedIn Strategy, AI, Best Practices

AI Search Isn’t Looking at Your LinkedIn Feed

June 27, 2025
When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...
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