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We have been writing since 2011.

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Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.

Business Development, LinkedIn Strategy, Corporate Partnerships, Associations

Use LinkedIn Like This. Association Sponsorships Follow.

March 17, 2026

My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...