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in:form by Intero Advisory

Blog Author

Colleen McKenna

    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Sales Navigator, Business Development, LinkedIn Strategy, Centers of Influence, Referrals, Sales

    Centers of Influence: The LinkedIn Strategy That Compounds

    March 16, 2026
    Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and...
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    Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.
    Business Development, LinkedIn Strategy, Corporate Partnerships, Sponsorship Development, Association Sponsorships

    Use LinkedIn Like This. Association Sponsorships Follow.

    October 24, 2025
    My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...
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    The 5% Who Get It: What We Can Learn from Association Professionals Who Transform Organizations

    October 16, 2025
    Most association professionals in the more than 86,000 professional associations in the U.S. face the same LinkedIn...
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    The Overlooked Tactic That Gets More Eyes on Your LinkedIn Content

    October 3, 2025
    You're creating great content on LinkedIn. You're putting in the work. Now make sure your audience actually sees it.
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    Your LinkedIn Feed is Hiding Your Network

    September 19, 2025
    People keep asking me why they don't see posts from their actual connections anymore.
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    AI Can Write Your Posts But Should It?

    September 5, 2025
    Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones?
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    Should ChatGPT Be Your Private Notepad?

    August 7, 2025
    Most people use ChatGPT to write emails, summarize notes, draft posts, brainstorm, solve problems, or look things up....
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    LinkedIn Is a Waste of Time

    July 30, 2025
    LinkedIn Is a Waste of Time LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
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    AI Search Isn’t Looking at Your LinkedIn Feed

    June 27, 2025
    When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...
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