in:form by Intero Advisory
Blog Author
Colleen McKenna
Curated + Updated
Blog Posts
We have been writing since 2011.
Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.
October 24, 2025
Most association professionals approach corporate sponsorships incorrectly. They focus on what they need to sell rather...
October 16, 2025
Most association professionals in the more than 86,000 professional associations in the U.S. face the same LinkedIn...
October 3, 2025
You're creating great content on LinkedIn. You're putting in the work. Now make sure your audience actually sees it.
September 19, 2025
People keep asking me why they don't see posts from their actual connections anymore.
September 5, 2025
Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones?
August 7, 2025
Most people use ChatGPT to write emails, summarize notes, draft posts, brainstorm, solve problems, or look things up....
July 30, 2025
LinkedIn Is a Waste of Time LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
June 27, 2025
When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...
June 13, 2025
This idea was first introduced in our newsletter. This is the expanded version with a vendor evaluation workflow and a...
