in:form by Intero Advisory

Blog Author

Colleen McKenna

    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    From Transactional to Transformational: How LinkedIn Networking Drives Successful Association Sponsorships

    October 24, 2025
    Most association professionals approach corporate sponsorships incorrectly. They focus on what they need to sell rather...

    The 5% Who Get It: What We Can Learn from Association Professionals Who Transform Organizations

    October 16, 2025
    Most association professionals in the more than 86,000 professional associations in the U.S. face the same LinkedIn...

    The Overlooked Tactic That Gets More Eyes on Your LinkedIn Content

    October 3, 2025
    You're creating great content on LinkedIn. You're putting in the work. Now make sure your audience actually sees it.

    Your LinkedIn Feed is Hiding Your Network

    September 19, 2025
    People keep asking me why they don't see posts from their actual connections anymore.

    AI Can Write Your Posts But Should It?

    September 5, 2025
    Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones?

    Should ChatGPT Be Your Private Notepad?

    August 7, 2025
    Most people use ChatGPT to write emails, summarize notes, draft posts, brainstorm, solve problems, or look things up....

    LinkedIn Is a Waste of Time

    July 30, 2025
    LinkedIn Is a Waste of Time LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.

    AI Search Isn’t Looking at Your LinkedIn Feed

    June 27, 2025
    When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...

    Training Won't Fix Your AI Problem

    June 13, 2025
    This idea was first introduced in our newsletter. This is the expanded version with a vendor evaluation workflow and a...