in:form by Intero Advisory

Blog Author

Colleen McKenna

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

LinkedIn From Distribution Channel to Destination—What It Means for You

October 22, 2024
LinkedIn’s recent changes continue to reflect its position as a destination platform rather than just a distribution...

Tactical Guide for Salespeople Using LinkedIn InMails

July 31, 2024
You or your sales team may also be using LinkedIn, InMails and Messages to reach your prospective clients. LinkedIn...

A Tactical Guide for CEOs to Manage LinkedIn InMails and Messages

July 24, 2024
As a CEO or senior executive, your LinkedIn inbox is likely overflowing with InMails and messages, many of which may...

Getting Deep With Sales: A Coaching Strategy to Unlock Revenue

March 8, 2024
In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that...

Stepping Forward into 2024.

February 26, 2024
Back in November, I wrote a blog post, The Day Expertise Became a Commodity. I meant every word, and toward the end, I...