in:form by Intero Advisory

Blog Author

Colleen McKenna

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals

June 2, 2023
In this article, we’ll dive into best practices and ways to leverage LinkedIn.com and LinkedIn Sales Navigator,...

Creating Strategic Connections: Get Deeper for Better Sales Performance

March 29, 2023
According to the 95-5 rule, only 5% of your potential buyers are ready to buy within any quarter, meaning that 95% of...

No More Spray and Pray – Sell Smarter – Account-Based Sales

February 14, 2023
Account-based selling is not new, however, it is not common among most sales teams. Spaghetti on a wall works for lots...

Account-based Marketing and Sales Drive Greater Deal Value

January 31, 2023
Many of our clients have adopted an account-based marketing and sales approach and are jazzed about introducing...

A Guide to the Most Important B2B Marketing Terms and Their Definitions

January 17, 2023
B2B marketing is a broad area and depending on the size of the organization – some terms may know and used whiles...

Attracting Better Opportunities through a Full-Funnel Marketing Strategy

January 3, 2023
A full-funnel marketing strategy is an approach to marketing that focuses on moving potential customers through the...