in:form by Intero Advisory

Blog Author

Colleen McKenna

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

AI Can Write Your Posts. But Should It?

September 5, 2025
Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones? AI has made it easier...

Should ChatGPT Be Your Private Notepad?

August 7, 2025
A department leader recently told Jim Cusick about a change they had noticed in one team member. This person had...

AI Search Isn’t Looking at Your LinkedIn Feed

June 27, 2025
When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...

Training Won't Fix Your AI Problem

June 13, 2025
This idea was first introduced in our newsletter. This is the expanded version with a vendor evaluation workflow and a...

Why Substantial Content Sets You Apart

May 30, 2025
“What is all this noise?”

Follow-Through: The Most Underrated Business Skill

May 22, 2025
"That was a great meeting!" You say this to yourself after you hit “end meeting” on Zoom. Fast forward one month: no...