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in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

  • Colleen McKenna

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.
    Business Development, LinkedIn Strategy, Corporate Partnerships, Associations

    Use LinkedIn Like This. Association Sponsorships Follow.

    March 17, 2026
    My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...
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    Sales Navigator, Business Development, LinkedIn Strategy, Centers of Influence, Referrals, Sales

    Centers of Influence: The LinkedIn Strategy That Compounds

    March 16, 2026
    Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and...
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    Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.
    Branding, Content, Business Development, LinkedIn Strategy, Associations

    The 5% Who Get It Change Everything | Colleen McKenna

    October 16, 2025
    Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the...
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    Process flow graphic showing a LinkedIn post sent directly to an email inbox with the label "Send directly with context." Text reads: Their inbox. Not their feed. You control the distribution. Or you wait on the algorithm. Intero Advisory, It's Business, Not Social™.
    Training, Content, Engagement, Tutorial, LinkedIn Tactics

    The Overlooked Tactic That Gets More Eyes on Your Content

    October 3, 2025
    You worked hard on that post. The algorithm buried it. This happens every day. Good content, wrong distribution. The...
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    Bold typographic graphic on dark teal background. Text reads: LinkedIn optimized your feed for virality. Not for you. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
    Training, Content, Business Development, LinkedIn Feed, Tutorials

    Your Network Is Posting. You Just Can't See It.

    September 19, 2025
    People keep asking me why they don't see posts from their actual connections anymore. The answer is not complicated....
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    Notebook style two-page spread. Left page shows a flowchart: AI writes it, leads to Sounds like everyone else, leads to You become a number. Not a person. Note at bottom reads: The feed is already full of noise. Right page heading reads: AI Can Write It. Should It? Two columns compare ghostwriter versus collaborator approaches. Bottom reads: You already have the expertise. AI surfaces it faster. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
    Branding, Content, LinkedIn Tactics, LinkedIn Feed, AI

    AI Can Write Your Posts. But Should It?

    September 5, 2025
    Every day, your LinkedIn feed is filled with words written by machines. Can you tell which ones? AI has made it easier...
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    Bold typographic graphic on dark teal background. Text reads: Solo use equals 1 perspective. Team use equals everyone's ceiling raised. Most teams never make the switch. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
    AI, Efficiency, Thought Leadership

    Should ChatGPT Be Your Private Notepad?

    August 7, 2025
    A department leader recently told Jim Cusick about a change they had noticed in one team member. This person had...
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    Notebook style two-page spread. Left page headed Analysis: The Costs of LinkedIn Inactivity shows a flowchart: Dormant Profile leads to AI Assistant Discovery leads to Missed Connections leads to Result: Pipeline Left on the Table. Note at bottom reads: Less than 15% of CEOs are Posting. Right page shows a Venn diagram with Ghost Profile on the left listing No Activity, Stock Headshot, Silence, and Active Presence on the right listing Real Insight, Educate and Explain, Authentic Value, with Center of Influence in the overlap. Bottom reads: You already have the Reach. AI surfaces Insight.
    Content, Business Development, LinkedIn Strategy, AI

    LinkedIn Is a Waste of Time

    July 30, 2025
    LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
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    AI Search Isn’t Looking at Your LinkedIn Feed

    June 27, 2025
    When people think about searchability and discoverability, they tend to picture keyword-optimized blogs, backlinks, and...
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