Feb
09

Give Your Content the New Life it Needs

posted on February 9th, 2017 by Colleen McKenna in Marketing,Publishing,Quick Tips | How-To's,Sales with 0 Comments

Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan. In a recent training session with a group […]

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Feb
07

Why Including Memberships in Your LinkedIn Profile Matters

posted on February 7th, 2017 by Colleen McKenna in Profile Development,Your Network with 0 Comments

Are you a paying member of an organization? Read on. Professional memberships and affiliations are one of the most overlooked Sections on LinkedIn profiles and it makes me crazy. Over and over, I see people who are committed to industry-related associations, nonprofits and membership-based advisory groups, but have not added them to their profile. Neglecting […]

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Jan
31

What’s Your Word for 2017?

posted on January 31st, 2017 by Sydney Slavin in Development,General,Intero Team with 0 Comments

Colleen wrote a post about choosing a word for 2017. She shared her word for 2017, and I want to share mine. There’s nothing like making it public to be accountable. I may be a little late to the party but better late than never, right? And, maybe we consider this a 30-day check-in. In […]

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Jan
26

LinkedIn Essentials #1

posted on January 26th, 2017 by Colleen McKenna in LinkedIn Essential,Social Selling,Strategy with 0 Comments

Introducing Intero Advisory’s New LinkedIn Essentials! If you are looking for quick, tactical reminders and tips on how to improve your LinkedIn presence, increase your social selling score and business development efforts, look no further than these LinkedIn Essentials. Colleen’s will focus on personal branding and social selling. Sydney and Mollie will help you master Sales Navigator and […]

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Jan
24

Connection Requests…The More the Merrier? How to Create a Valuable Network

posted on January 24th, 2017 by Mollie Shipley in Your Network with 0 Comments

Recently my “Pending Invitations” box has been full of new, and frankly, unknown Connection requests. Being a millennial, that’s awesome right? I mean, think about Facebook or Instagram – when you get a notification saying “so and so has requested to follow you” or “John Doe has sent you a friend request.” Who cares if […]

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Jan
19

Removing a Deceased Person’s LinkedIn Profile

posted on January 19th, 2017 by Colleen McKenna in General,Quick Tips | How-To's with 0 Comments

In today’s world, everyone leaves a digital footprint and often it’s left unattended after they die. Understandably, there are other more pressing issues to take care of. For others though, especially as it relates to LinkedIn, no one is thinking of it. Over the years, I have had clients who died tragically and unexpectedly and […]

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Jan
17

Why You Need to Always be Sourcing Talent

posted on January 17th, 2017 by Colleen McKenna in CEOs,Leadership,Recruiting | Hiring,Sales,Strategy with 0 Comments

At least once a month, I have the opportunity to spend three hours with CEOs talking about LinkedIn. I respect their insight, feedback, and questions. In a recent group, one CEO expressed his frustration with having two salespeople poached and his displeasure with LinkedIn. I’m not sure if my answer satisfied him, but I, and […]

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