in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Sales Navigator: It’s Not Only for Active Prospecting

July 7, 2021
When people think of Sales Navigator, they think of prospecting. While active prospecting is the main reason sales...

How to Change Your Location on LinkedIn

July 1, 2021
Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to change your location on...

Are Your Employees Helping Your Company Brand?

June 23, 2021
Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using...

How to Send a Video Link Through the LinkedIn Messaging Center

June 17, 2021
Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to send a video link in...

New LinkedIn Recruiter Feature: Candidate Insights

June 9, 2021
LinkedIn is synonymous with attracting talent and searching for a new role. However, we will be the first to tell you...

How to Post an Article on LinkedIn

June 3, 2021
Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to post an article to your...