in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

More Than a Resolution

January 6, 2020
On the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She...

Connecting is More Than An Introduction

December 30, 2019
Katie Bush is the Business Development Manager at KatzAbosch, a leading certified public accounting, tax and consulting...

So, Why Do You Do the Work You Do?

December 19, 2019
We talk a lot about a person’s “why” at Intero. Each time we write a new profile or interview a new candidate, we are...

LinkedIn for CEOs

December 12, 2019
Some CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next...

Invite Your Customers to Talk and Listen Carefully

December 10, 2019
Sundeep Patel shares what drives him and what he’s learned as he’s solved a business problem that everyone can benefit...