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in:form by Intero Advisory

Featured Insights for

Business Development

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.
Business Development, LinkedIn Strategy, Corporate Partnerships, Associations

Use LinkedIn Like This. Association Sponsorships Follow.

March 17, 2026
My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...
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Sales Navigator, Business Development, LinkedIn Strategy, Centers of Influence, Referrals, Sales

Centers of Influence: The LinkedIn Strategy That Compounds

March 16, 2026
Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and...
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Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.
Branding, Content, Business Development, LinkedIn Strategy, Associations

The 5% Who Get It Change Everything | Colleen McKenna

October 16, 2025
Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the...
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Bold typographic graphic on dark teal background. Text reads: LinkedIn optimized your feed for virality. Not for you. Footer bar reads: It's Business, Not Social™ | Intero Advisory.
Training, Content, Business Development, LinkedIn Feed, Tutorials

Your Network Is Posting. You Just Can't See It.

September 19, 2025
People keep asking me why they don't see posts from their actual connections anymore. The answer is not complicated....
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Notebook style two-page spread. Left page headed Analysis: The Costs of LinkedIn Inactivity shows a flowchart: Dormant Profile leads to AI Assistant Discovery leads to Missed Connections leads to Result: Pipeline Left on the Table. Note at bottom reads: Less than 15% of CEOs are Posting. Right page shows a Venn diagram with Ghost Profile on the left listing No Activity, Stock Headshot, Silence, and Active Presence on the right listing Real Insight, Educate and Explain, Authentic Value, with Center of Influence in the overlap. Bottom reads: You already have the Reach. AI surfaces Insight.
Content, Business Development, LinkedIn Strategy, AI

LinkedIn Is a Waste of Time

July 30, 2025
LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.
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deep selling versus shallow selling
Drives Sales, A Network, Business Development

Getting Deep With Sales: A Coaching Strategy to Unlock Revenue

March 8, 2024
In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that...
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Video Tutorials