Jun
20

Why LinkedIn Company Pages Matter To You Part 3 of 5

posted on June 20th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

Ok, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]

Read Article
Jun
13

Why LinkedIn Company Pages Matter To You Part 2 of 5

posted on June 13th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

There are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]

Read Article
Jun
03

Why LinkedIn Company Pages Matter To You Part 1 of 5

posted on June 3rd, 2011 by Colleen McKenna in Branding,Hiring,Training with 1 Comment

  Several times in the last two days I have seen company pages that are not complete, not set up correctly, are mapped to individuals who don’t work there, and perhaps worse, company pages that don’t exist. I actually see smaller companies doing a better job than larger organizations and that reinforces the thought that […]

Read Article
Apr
28

5 Ways To Build Relevance On LinkedIn

posted on April 28th, 2011 by Colleen McKenna in Branding,General,Training with 0 Comments

There is a multitude of ways to create presence, interaction and new opportunities on LinkedIn. And, as LinkedIn continues to add to build-out, its value increases. The value LinkedIn provides is unparalleled, it’s business focus provides access and a freedom to be clear about your intent to create new opportunities, connect and be a resource. […]

Read Article
Apr
11

What’s The Value of Your LinkedIn Network?

posted on April 11th, 2011 by Colleen McKenna in Branding,Career,Development,General,Hiring,Training with 0 Comments

What’s the value of your network? Does yours have a strong heartbeat or is flatlining? Do you reach out and talk to people, initiate conversation and interest? I hear lots of conversations around this and wonder how we can really look at our online LinkedIn communities and see who is there, what they have in common, and […]

Read Article
Apr
03

Think Carefully About Those Posts

posted on April 3rd, 2011 by Colleen McKenna in Branding,Development,Training with 0 Comments

Every young professional, college student and teenager I know understands, for the most part, the lasting impression of social media indiscretion, of posting the party highlights. They have at least heard that college and universities and employers are checking them out online and most of them at least try to manage the collateral damage. How? At […]

Read Article
Mar
20

Learning LinkedIn At 19 or 73

posted on March 20th, 2011 by Colleen McKenna in Career,Development,Training with 0 Comments

I hosted a LinkedIn Lunch and Learn the other day where the audience was filled with a wide range of professionals who understand and use LinkedIn for business development. Perhaps most interesting though was that there were college students, young professionals and rebooters [my friend Phil Burgess has coined that term for those individuals that have re-invented […]

Read Article

Check out our LinkedIn Mastery site, in:side, for all of our best practices. Dismiss