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Mar
25

Your Content Is Only As Good As Your People

posted on March 25th, 2013 by Colleen McKenna in Branding,Development with 0 Comments

Are your wondering what all the talk surrounding content is all about? Wondering how it facilitates selling? Content is king. We are bombarded by content. In fact, when you Google ‘content’ you receive more than 5 billion results. Every marketer in the world is taking content. Why? It works. I know business owners who can […]

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Mar
19

LinkedIn and the Magic of Accidental Discovery

posted on March 19th, 2013 by Colleen McKenna in General with 0 Comments

  I listened carefully as Andrew Coy, Co Executive Director, Community Relations of the Digital Harbor Foundation was interviewed by Newt Fowler at the Why Design Matters – An Evening of Networking and Insight in Baltimore last night. When he mentioned how students and people need to embrace accidentally discovery I really tuned in. I consider myself a […]

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Mar
11

LinkedIn Recruiter— a Proactive Hiring Approach

posted on March 11th, 2013 by Colleen McKenna in Hiring with 2 Comments

More than 100 million professionals go to LinkedIn every month. Their number one activity? Visiting other people’s profiles and Company Pages. If all of these people are looking for ways to connect, do business, or find a job, how do you find them? We have discussed the value of  Company Pages, why they matter, and […]

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Mar
07

NEWS | Intero Advisory Hires Lindsey Stemann Expands to Greenville SC

posted on March 7th, 2013 by Colleen McKenna in Intero Team with 0 Comments

Contact: Colleen McKenna Mobile:   410.458.6960 colleen@interoadvisory.com Intero Advisory Hires Lindsey Stemann to Launch Greenville, SC Office Demand for LinkedIn Training + Strategy Accelerates Growth Baltimore-based Intero Advisory is pleased to announce that Lindsey Stemann, Vice President, Client Development will launch a new Intero Advisory office in Greenville, South Carolina focused on LinkedIn training and coaching […]

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Mar
04

Your Company is on LinkedIn, Like It or Not

posted on March 4th, 2013 by Colleen McKenna in Branding,Training with 0 Comments

I spend a good deal of time these days talking about how a company looks on LinkedIn. There are good reasons for CEOs, business owners and the C-suite to perk up, be aware and tackle what’s happening on LinkedIn. LinkedIn starts with an individual—your employee, future talent, the last person who left (voluntarily or not), […]

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Feb
19

How are You Recruiting on LinkedIn? Build Your Employment Brand.

posted on February 19th, 2013 by Colleen McKenna in Branding,Hiring with 2 Comments

How companies recruit on LinkedIn…depends on their strategy.  Are they proactive or reactive corporate recruiters? What fits their corporate culture? Christian Valdez from LinkedIn posed these question as we discussed using LinkedIn for recruiting last week. All really great questions and they got me thinking. My guess is that most companies think they are very proactive in their […]

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Feb
11

Post, comment, and share on LinkedIn — and delete when necessary

posted on February 11th, 2013 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 21 Comments

I so appreciate the questions people ask me about LinkedIn, it’s like having a lab where I, too, can learn and then share. Questions come from both beginners and experienced folks who are working to make LinkedIn a part of their day. But sometimes, along the way, you click too fast and post a comment or […]

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Feb
04

NEWS from Intero | March 14 LinkedIn Workshop

posted on February 4th, 2013 by Colleen McKenna in Intero Team with 0 Comments

New Workshop March 14, 2013: LinkedIn for Recruiting and Selection, Register Today   Intero Advisory presents an interactive morning focused on recruiting and selecting the best candidates for your company using LinkedIn. This hands-on session will show you how to search for prospects that truly fit your hiring criteria, post jobs to LinkedIn, and more. […]

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Feb
03

NEWS from Intero | Conversation with Newt Fowler

posted on February 3rd, 2013 by Colleen McKenna in Intero Team with 0 Comments

Cultivating Your Brand: A Conversation with Colleen McKenna, Principal of Intero Advisory By Newt Fowler January 17, 2013 citybizlist.com How many of us view the success of our LinkedIn activity as measured by the number of connections? That on line networking revolves around accepting essentially all connection requests? And if we do reach out to […]

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