in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Ten Years: The Best Is Yet To Come

January 27, 2021
As I write a post celebrating ten years in business, I am less than 50 feet from my original perch, where I doodled,...

3 Intelligent Ways to Announce Maternity Leave on LinkedIn

January 23, 2021
At an event last week, a woman approached me and asked me how to handle her upcoming maternity leave on LinkedIn. She...

5 Takeaways from My 5 Years at Intero

January 22, 2021
As we approach the final week before Intero turns 10 years old, Sydney reflects on the last five years that she has...

Leadership Expert Ken Kilday Joins Intero Advisory as Licensed Partner

January 20, 2021
The Licensed Partner Program uses the It’s Business, Not Social™ method for LinkedIn branding, sales, and recruiting...

10 Years: A Reflection from the Middle Child

January 15, 2021
As we continue reflect on 10 years of business at Intero leading up to the 10 year anniversary, this week’s post comes...

How to Change Your LinkedIn URL

January 14, 2021
In case you missed it, we are now featuring select LinkedIn tutorials as videos on Youtube! These tutorials will be in...