This week’s video walkthrough on YouTube shows users two new features on LinkedIn company Pages that will help organizations large and small with brand visibility and reach.
The first new feature covered is the ability for companies to engage and respond in the LinkedIn feed. Engaging with posts that align with a brand’s image or concern topics that are important allows companies to expand their reach, gain visibility and more page followers, and join the conversation with other LinkedIn members. Pages can respond to any post in the feed, whether they are mentioned or not!
The second feature covered is the addition of Lead Gen Forms on Pages. This feature allows you to add a form to your Page with customized text and a call-to-action. LinkedIn users who visit the Page and are interested in learning more are able to auto-fill their LinkedIn information in the form, and then Admins are able to download who has filled out the form to a .csv file and start a conversation from there.
It is important to note that you must be an Admin of a company Page to take advantage of these new features. You will not have visibility or access to them if you are not an Admin.
These new features provide new ways for businesses to gain visibility, interact with new and existing audiences, and further grow the brand on LinkedIn. If you enjoyed this video walkthrough, be sure to stay tuned for part 2 with more new features, coming next week!
Want more guidance on LinkedIn? Our profile development, ongoing management, coaching, and training services can easily allow your organization to change the way current employees and leadership are showing up and utilizing LinkedIn. Reach out to us for more information on how you can maximize your organization’s LinkedIn strategy for business development, branding, and recruiting initiatives.