This week’s video walkthrough on YouTube showcases an additional two new features that LinkedIn has added to Company pages, enabling companies to build their professional community in real-time and easily promote a post to reach their target audience.
The first new feature covered is the ability for company Page admins to boost events, creating greater visibility and driving registrations. To boost an event, you can simply go to your event page, select your target audience, set a budget, and enter your credit card information.
The second feature is the ability for company Pages to now participate in LinkedIn Live. This new feature brings together LinkedIn Live and LinkedIn Events, combining the ability to gain reach and get in front of your audience with the ability to schedule and plan. Now, admins have the ability to promote live streams to increase attendance, notify attendees and page followers automatically when they go live, and share a replay for those unable to attend.
These new features are a great way to build brand awareness, engage with an audience using a different method of communication, and increase visibility overall. If you’re a company Page admin, be sure to check out how you can leverage these new features to reach your goals on LinkedIn!
Want more guidance on LinkedIn? Our profile development, ongoing management, coaching, and training services can easily allow your organization to change the way current employees and leadership are showing up and utilizing LinkedIn. Reach out to us for more information on how you can maximize your organization’s LinkedIn strategy for business development, branding, and recruiting initiatives.