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Whether you have a limited number of original content articles, videos, or infographics, or a full library of resources, at one point or another everyone feels they’re a bit thin on fresh content. Creating great content is among the most difficult marketing activities in anyone’s marketing plan.

In a recent training session with a group of salespeople I suggested that, while we want them to go in and share content from their LinkedIn Company Page, I didn’t want forty account managers going in and just sharing the latest article. Instead, I wanted them to scroll down and find something a bit older, that is not dated, and share that post.

Why? It’s good to repost or reshare older content that is not dated. Why not, right? Probably a good portion, if not most of your network, didn’t see it the first or second time. Or, maybe they didn’t pay attention and now the first time and now it will catch their attention.

In another recent example, I suggested to a different sales team that they take one of their infographics and turn it into multiple posts, which increases the post’s visibility and serves as a conversation starter.

For more on this topic, John Rampton’s Forbes article,  A Guide to How Often and When to Post Content dives into specifics on how to get maximum benefits from your blogging initiatives.

Planning on gettings started with your own content and need some tips? Check out 11 New Tips for Publishing Original Content on LinkedIn. If you’re not sure if original content is something you should consider, check out this post.

And don’t forget about our many other blog posts on the Intero website, geared to guiding you toward LinkedIn mastery.


This post was originally published on Intero Advisory’s website in February 2017. Please note that LinkedIn is constantly changing. While it’s current now it may not be in the coming weeks or months.