Mar
12

Why You Need to be Paying More Attention to Detail

posted on March 12th, 2019 by Sarah Bentley in General with 0 Comments

I had no idea that being detail-oriented was such an important personality trait until I got to Intero, but it turns out I had been applying it way before I knew I even had it. Having an internship in the fashion industry, I helped out with e-commerce photoshoots, and one of my main responsibilities while […]

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Mar
05

The Most Important 2000 Characters on Your LinkedIn Profile

posted on March 5th, 2019 by Colleen McKenna in Branding,Development,General,Profile Development with 0 Comments

Billboard, bio or book. This pretty much sums up the three types of LinkedIn Summary sections we typically see. Each, while they may make sense to the person who writes and posts it, may not make sense to someone who is skimming, reviewing, or reading the profile. More than 70% of LinkedIn profiles are now […]

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Feb
26

Living The Dream Is Not Just A Cliché

posted on February 26th, 2019 by Colleen McKenna in CEOs with 0 Comments

I have a client or two that always answers the question, “How are you?” with one of my favorite answers, “Living the dream.” Are they? I think they may be. Are you? Have you thought about that lately? And, crazier, do your peers, colleagues, or employees think about it? One of the best parts of […]

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Feb
19

Are You Sure Your Content is Share-Worthy?

posted on February 19th, 2019 by Colleen McKenna in Personal Branding,Strategy with 0 Comments

Today, focus on only share-worthy content. In my last post, Your “Like” is Not So Inspiring, I focused on how a “Like” is just not enough anymore. My intent was to encourage, and perhaps, inspire a more strategic pursuit of content sharing to increase your visibility and personal brand Not everything we post is epic […]

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Feb
12

The Challenge of Having a Growth Mindset

posted on February 12th, 2019 by Sarah Bentley in Development,General,Mindset with 0 Comments

After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were many adjustments at first, especially with the way that I saw […]

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Feb
05

Getting the Most Out of Your LinkedIn InMail Messages

LinkedIn InMail messages have been getting a lot of airtime recently. From webinars to ebooks to A TON of client questions, it seems that this LinkedIn resource that helps you directly message non-connections is simultaneously appealing and intimidating. But have no fear! I send InMails all of the time, (daily as a matter of fact), […]

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Jan
29

Your “Like” is Not So Inspiring

posted on January 29th, 2019 by Colleen McKenna in CEOs,General with 0 Comments

I think I should just say it no matter how ghastly it sounds to all the social media-ists and content makers out there. The value of a Like is minimal, has a place, and doesn’t influence behavior. Not every piece of content, hmmm, sounding too wishy-washy already. Let’s just say it. Here goes. Most often […]

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Jan
22

Do You Actually Receive Value From LinkedIn?

posted on January 22nd, 2019 by Colleen McKenna in General with 0 Comments

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway?  The importance of a holistic view of your product and what it means to be a product-led company. My second takeaway […]

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