Aug
05

Did You Know That LinkedIn Ranks as the Most Trusted Social Site?

posted on August 5th, 2020 by Colleen McKenna in LinkedIn Tools | Apps,Professional Development with 0 Comments

Even when people mention that LinkedIn feels a bit softer, more social than it used to, it still remains, according to Business Insider, the site people go to for information and I dare say, even news. Business Insider bases its results on six Pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.  LinkedIn held the top […]

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Jul
29

Why You Need to be Careful Automating Your LinkedIn Lead Generation

posted on July 29th, 2020 by Colleen McKenna in Strategy,Your Network with 0 Comments

Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach.  I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m not a likely prospect. Knowing […]

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Jul
22

Why I Use Grammarly

posted on July 22nd, 2020 by Colleen McKenna in CEOs,Essential with 0 Comments

Whether communicated in 140 characters or thousands of words, the written word creates and leaves an impression. I write a lot. I’m sure you do too. From emails, proposals, to blog posts, I’m a typing fiend, but I’m not sure I would consider myself a writer. Everything I write, including my emails, is edited. My […]

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Jul
01

Add a LinkedIn Company Page Follow Button to Your Website

posted on July 1st, 2020 by Matt Culloty in CEOs,Essential with 0 Comments

Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you. LinkedIn Follow Button for Company Page Placement One great way to do that is to […]

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Jun
24

I’m a fan of the LinkedIn “Send” Button

posted on June 24th, 2020 by Colleen McKenna in Content,LinkedIn Essential,Recommend with Comments Off on I’m a fan of the LinkedIn “Send” Button

Sharing content on LinkedIn is always a hot topic. It is essential to share content with intention and focus on engagement.  View the video below and check out our past blog posts with a focus on content.     Using Content to Add Value 6 Tips for BTB Content Marketing During Coronavirus Sharing Content on […]

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Jun
17

I Want to Share Your Posts Just Not All of Them

posted on June 17th, 2020 by Colleen McKenna in Development,LinkedIn Essential,Your Network with Comments Off on I Want to Share Your Posts Just Not All of Them

“I’m often included in other people’s LinkedIn posts and assume it’s because they want me to engage with their content and share it with my network. What are your thoughts on that?” This question posed by one of our in:side members during a group coaching call generated some excellent conversations and follow-up emails. When you […]

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Jun
10

Starting Different

posted on June 10th, 2020 by Colleen McKenna in Education,Mindset,Professional Development with Comments Off on Starting Different

When applied, can brain science help you become a better LinkedIn member and user? Yes. My friend and fellow Vistage speaker, Dean Minuto, shares his take on LinkedIn, how our brain works, and why starting different is where we find ourselves these days. Our 35-minute webersation (yes, I just made that word up)  is chocked […]

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Jun
03

Using Content to Add Value

posted on June 3rd, 2020 by Colleen McKenna in Branding,Career,LinkedIn Essential with Comments Off on Using Content to Add Value

In this short video I share how to use content to add value to your network and conversation at large. Content can make a large impact if it is framed in a creative and meaningful way.  You may propel yourself forward when you focus on content that is business related and engage with others. Check […]

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