in:form by Intero Advisory

Blog Author

Jim Cusick

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

The Overlooked Tactic That Gets More Eyes on Your Content

October 3, 2025
You worked hard on that post. The algorithm buried it. This happens every day. Good content, wrong distribution. The...

LinkedIn Is a Waste of Time

July 30, 2025
LinkedIn is a waste of time. Most of you are right about that. You're just wrong about why.

The Sales Skill That Multiplies Everything Else

May 19, 2025
When every conversation counts, knowing who to focus on and when to focus on them is a force multiplier.

Why You Haven’t Seen Real Value from Generative AI  (and How to Change That)

May 8, 2025
Are you frustrated that almost three years after ChatGPT’s breakout, you still can’t point to any significant,...

Future-Proofing is a Myth

November 13, 2024
The Future Lies in Uncertainty You've heard this idea of "future-proofing" your business or life everywhere. It's...

Attention is the Beginning

May 16, 2024
For those short on time: I get it. AI is a potential threat, another thing to learn, spend money on, pay attention to,...