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If you’re a CEO, business owner, senior leader, marketer, recruiter, or sales professional trying to manage how you and your employees look on LinkedIn and leverage that presence, then you’re going to want to check out “in:side, Your LinkedIn Mastery Program.” Well, in fact, this post is for everyone.

Learning new skills is daunting. Keeping up with all the new apps and digital platforms is overwhelming, expensive, and let’s face it, difficult to fit into an already jam-packed day of meetings, calls, reports to fill-out and quotas to meet.

At Intero, we see this every day. Our clients express interest and excitement to learn and yet can quickly fall off the proverbial wagon. Expectations don’t always align with intention.

Professional development left to each employee to manage independently means it may not happen. We, at Intero Advisory, want to change that. We want to make it easy for people to learn and master LinkedIn at the very least.

Why would LinkedIn, of all things, be so important to master? So glad you asked.

Companies contain people. People (aka employees, associates, team members, etc.) represent every company’s brand to prospects, clients, peers, strategic partners, shareholders, investors, their network of connections, and yes, the world at large.

Everyone in a company should be encouraged to build their personal brand, advocate their company’s brand, and establish, nurture and leverage their individual networks for the greater good of promoting personal and company news, insight and value proposition.

While it sounds straightforward, it’s not easy. Every company we talk to expresses difficulty with:

Enabling and moving employees to action on LinkedIn.

Encouraging employees to share content.

The time has finally come, and we will soon launch in:side, Your LinkedIn Mastery Program. After more than seven years of personal coaching and training, our team is excited to help our member companies increase their brand and business by tuning up how their employees present, leverage and deploy a sales, business development or recruiting strategy using LinkedIn, the world’s largest professional platform. And yes, we will have a special version for individuals too!

Ready? Head over to our website, click “Get Started” and sign up to be one of the first to be notified when in:side, Your LinkedIn Mastery Program is ready to launch. Sign up now and receive a special founding member offer.


Intero’s new membership site, in:side, is something I’ve wanted to create for a while after noticing how difficult it was for leaders and their employees to stay current and leverage LinkedIn consistently. We found that people would be excited after coaching or group training and then become less intentional and forget best practices over time.

With ongoing access to in:side, you and your employees will look relevant and intentional, will know how to connect, nurture and engage with the right people at the right time and finally, once and for all, know how to consistently add value by sharing the content you’ve invested in creating.

We’ll give you practical tips and step-by-step tutorials and show your employees how to become your best advocates. We also have content specifically for your executive team, focused on executive endorsement, employee advocacy, recruiting and marketing.

If you’ve wanted to develop or enhance how you and your team show up and leverage LinkedIn then our membership site is designed to help you do just that, and more! Not only will we show you how to build complete, optimized LinkedIn profiles, we’ll also provide all the support and resources you need to develop a strong network and confidently engage to further you and your team’s marketing, business development, sales, and recruiting initiatives.


Why should you do this now?

With LinkedIn now under the Microsoft mothership, they are poised to add another half a billion plus users of Microsoft’s products. My suggestion? Don’t wait for the next disrupter. Join the pathway to LinkedIn mastery today.      

LinkedIn is a business tool. It is purposeful, expansive and powerful. If your LinkedIn toolkit is dull, weak, lacking, it’s time to invest.

Ready? Head over to our website, click “Get Started” and sign up to be one of the first to be notified when about in:side, Your LinkedIn Mastery Program is ready to launch. Sign up now and receive a special founding member offer.