Jan
28

Need LinkedIn Publishing Ideas?

posted on January 28th, 2016 in LinkedIn Tools | Apps,Publishing,Quick Tips; 2 Comments

 

 

 

Click here for a direct link to our audio recording

My team and I have blogged multiple times about the LinkedIn publishing platform:

After working with more than 9,000 professionals since 2011 we are often asked: What should I write about?

We often advise professionals to consider the following questions when determining what they should write about for LinkedIn:

  •      What topic do people request advice from you on?
  •      What professional topic consistently interests you?
  •      Who is your target reader audience?

My colleague, Colleen, recommends:

“Have a plan so that when others are noticing your posts they begin to hang together to increase your credibility. You can have a random post every now and then, but someone should be able to look at your content and understand why you are writing about that subject. Check out 5 Ways to Create a Likeable Content Marketing Strategy.”

Now, for some members, LinkedIn gives you writing ideas. Start by beginning to publish a post from your home page:

PublishPost

Then, on the left-hand side of the next screen (see below) you may see a “Writing ideas” tab where LinkedIn will prompt you with topics that may interest you.

WritingIdeas

My colleagues and I checked our own LinkedIn accounts and do not have this “Writing ideas” function. We are unclear on how LinkedIn determines who gets this feature. My assumption is that it is based on LinkedIn members who have published under a certain amount of times. I am also assuming that the ideas LinkedIn serves up are based on the member’s current and past experience.

Do you have the “Writing ideas” feature? Are the topics proposed piquing your interest to consider publishing a post? I would love to hear from you. Share your comments below.

Need Help | Personal Coaching Sessions Available
Request more info

Currently there's 2 comments on “Need LinkedIn Publishing Ideas?”

  • Jim Meyer

    commented on January 28, 2016

    I have the Writing Ideas feature and the 3 suggestions have NOTHING to do with me: (1) Apple iPhone – has it peaked? (2) Twitter’s reorg, and (3) Online Betting, Fantasy Football, and the Australia Open (and the tennis betting scandal. Heck, they have nothing to do with each other.

    • Lindsey Stemann

      commented on January 28, 2016

      Jim, this is interesting and could be proof that LinkedIn is still testing the “Writing Ideas” feature. Is there any mention in your LinkedIn profile of football, technology, sports, etc.? Are you posting articles on these topics? Following these types of news channels on LinkedIn?

We would love to hear your comments

Your email address will not be published. Required fields are marked *

Subscribe to Intero and get updates delivered right to your inbox.

  • Content rich
  • Relevant
  • Insightful
  • Authentic

Learn how to leverage LinkedIn today!

Watch Now