May
07

Who’s Viewed Your LinkedIn Post

posted on May 7th, 2015 in Branding,CEOs,Quick Tips | How-To's; 2 Comments

Quick Tips, LinkedIn

Without a doubt, checking who’s viewed your LinkedIn profile is among the most popular activities on LinkedIn. It should be. Knowing who is looking at your profile provides you with insight, an opportunity to get in touch, and to re-engage a conversation. (If you don’t regularly check your profile views, why not start today)?

 

Go to Profile on the top nav bar >> Who’s Viewed Your Profile

navigation bar

Who's viewed your profile

 

You see that you can choose to see the following information.

Set goals, be accountable by paying attention weekly to the numbers in the screen shot below. Notice your profile view count and the actions you took on LinkedIn. Are you building relevancy?

posts and profile views

 

1. Who’s viewed your profile

profile views

 

 

2. Who’s viewed your LinkedIn post

If you are publishing long-form content on LinkedIn you can or will soon be able to see (remember, LinkedIn rolls out randomly over time) who is reading your posts. This is eye opening and vital if you want to better understand the type of people who are interested in your content. If you can’t see all of this yet, keep publishing (or start publishing) and you will have access to this information soon. And it should be retroactive to all your published posts!

If you are publishing content and not convinced it’s worth publishing your posts on LinkedIn, I think you might want to reconsider. You can choose which LinkedIn posts you want to view stats for and, once you click on the post, you can see how many people viewed it, liked it, commented on it and forwarded it. Good so far, right?

who's viewed your post

 

I can drill down even further and see the top industries, titles, locations and sources of my readers. Here are two examples for different posts. You can see how the information changes. What can you begin to learn? How is your various content gaining traction on LinkedIn? Even better, right?

post views 1

posts views 2

 

And finally, LinkedIn is going to let me click on each of the numbers below and see WHO those specific people are?

Screen Shot 2015-05-06 at 7.35.37 PM

 

I just noticed someone who shared one of my latest LinkedIn posts. I clicked through and saw she works at LinkedIn. I sent her a personalized invitation thanking her, mentioning I wanted to feature her (hoping she doesn’t mind) and saying that I’d like to learn more about what she does.

Kristy

Kirsty from LinkedIn

If you don’t have this feature yet, you will. If you do, check it out! What can you learn and how can you leverage this feature to connect better and develop new opportunities? It’s all good. My next quick tip will be on how you rank for profile views. By the way, in the time it took to take and add the two screen shots from Kristy and finish this paragraph, Kristy accepted my invitation. Terrific — you see it does work.

To learn more nifty quick tips, check out our blog posts at Intero Advisory.

Colleen McKenna launched Intero Advisory for businesses focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 240 companies. Intero shakes up the status quo with a 'personal' approach to business by maximizing an individual's network, personal brand, and expertise.

Currently there's 2 comments on “Who’s Viewed Your LinkedIn Post”

  • eddie

    commented on October 20, 2015

    What I’m having difficulty is viewing who’s seen my post. It shows how many people has viewed it, the names of people who’ve “liked” it. But I want to see the names of who’s viewed my post.

    • Alicia Dodd

      commented on October 28, 2015

      Unfortunately, LinkedIn does not show you a list of who has viewed your post.

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