in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Are You Aware of What Contact Information is Posted on Your Profile?

August 27, 2019
You know the email address you use to log into your LinkedIn profile? Most of you might not know this, but everyone...

Connect LinkedIn Sales Navigator with Zoom for More Insight

August 20, 2019
It’s almost impossible to keep up with the various apps, SAAS, and platforms that run your business. They are always...

A Goodbye to Intero

August 13, 2019
A lot fell into place when I first spoke on the phone with Colleen, a month out of college with no real idea of what I...

You Aren’t Ready to Hire

August 6, 2019
There are many barriers to a good hire. Previously, I wrote about Deadbeat Candidates and the challenges of poor...

On the Field to In the Office

July 30, 2019
I have been an athlete my entire life; my childhood was running from one game or practice to the next, and with two...

Pending Connection Requests – What is the Deal?

July 23, 2019
We send a lot of connection requests on behalf of our clients for prospecting. When sending requests, we track...