Let Students Into Your LinkedIn Network? Pay it Forward
I talk a lot about creating a strategic LinkedIn network, not accepting all invitations, and monitoring the integrity of your network. I believe in and apply those best practices with one exception. Lately, I’ve been thinking a lot about this as graduation approaches quickly and the opportunities for so many graduating seniors are not sure so clear. There is such promise and hope in these young people. I enjoy how they think, their aspirations, their ability to redefine success and engage. So I am making it a practice to connect with...
read moreLinkedIn Mentions — Turn Updates into Conversations
Do people really pay attention to all the status updates on LinkedIn? Do you? I have a very active network, but I do as much as I can to react to updates and use my home page to reach out, say hello, ask a question and stay top-of-mind. I glean invaluable information and trends from my home page, get new ideas and realize how many people I don’t know. Can it seem lonely? Absolutely. You post an update, an article, a comment, etc., and nothing happens. What do you do? Keep posting and try to create a small audience that likes your updates...
read moreGreat Conference? Now Go To LinkedIn.
It’s conference season, right? Conferences mean networking and education. I returned a few days ago from American Marketing Association’s National Leadership Summit in Chicago. Local AMA chapters came together and over three hundred marketers converged for three days of learning, networking, entertainment, and of course, eating. There was incredible buzz around everything we talked about and social was king. Everyone was tweeting, vining, and updating throughout the day and evening. There was a blaze of connecting. Wow, put marketers...
read morePersonalize Your LinkedIn Profile: 10 Useful Tips
Did you personalize your LinkedIn profile? Like really work on it to make it unique when you created it—or did you just do the basics to be able to say, “I’m on LinkedIn,” and then forget about it? If you are one of the many people who fall into the latter camp, this blog post is for you. Take note: you’re not doing yourself any favors by looking like you don’t really care on LinkedIn. You will only be found in searches and be impressive to those who view your profile if you personalize your LinkedIn profile. Here are some easy...
read moreIs Your Bad LinkedIn Headline Keeping You from Being Found?
The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in to the greater narrative giving us the opportunity to explore more of the story. But in many cases, the headline, whether it’s for an article or for your LinkedIn profile, is an afterthought. Your LinkedIn headline draws people into your professional story, your Profile....
read moreNEWS | Colleen McKenna to Serve on AMA Baltimore Board
The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year. Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager...
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