Aug
25

Should Your LinkedIn Photo be a Selfie?

posted on August 25th, 2016 by Colleen McKenna in General,Job Seekers,Profile Development with 0 Comments

  Originally published in April of 2014, this post is just as applicable today as it was 2.5 years ago. As we approach Fall, always a busy time in business, job hunting and networking, consider your LinkedIn profile photo and whether it really reflects your professional capabilities. Selfies work for kids, teenagers and fun-loving adults […]

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Aug
23

4 Ways to Review Your Profile in Case of an Opportunity

posted on August 23rd, 2016 by Erin Miller in General,Job Seekers,Profile Development,Recruiting | Hiring with 0 Comments

We know a lot of people that are currently either looking for new opportunities or preparing to begin a job search. Whether you’re in the market for a new job or not, we recommend thoroughly reviewing your profile a few times a year. If you are focused on pursuing new opportunities, there are a couple […]

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Aug
18

The #1 Way to Measure Your Social Selling Success

posted on August 18th, 2016 by Sydney Slavin in LinkedIn Tools | Apps,Quick Tips | How-To's,Sales,Social Selling with 0 Comments

  “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects.   LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a break down of the […]

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Aug
16

Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Branding,Career,Job Seekers,Marketing,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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Aug
09

5 Ways to “Sell” and Win Trust Through Email

posted on August 9th, 2016 by Colleen McKenna in Branding,Development,Marketing,Social Selling with 0 Comments

    Controversy Emergency I apologize Final Notice of Termination It’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! Seriously? […]

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Aug
04

Update for Recruiters: Open to New Opportunities Feature on LinkedIn

posted on August 4th, 2016 by Erin Miller in LinkedIn Tools | Apps,Recruiting | Hiring with 0 Comments

We recently told you about the Open to New Opportunities setting in your LinkedIn profile; an exciting new feature for job seekers and recruiters. While this setting is still not available to all members (I still do not have access to it within my Job Preferences Settings), it is now available on the receiving end […]

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Aug
02

How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

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Jul
28

4 LinkedIn Publishing Analytics You’re Missing

posted on July 28th, 2016 by Lindsey Stemann in LinkedIn Tools | Apps,Publishing,Quick Tips | How-To's,Strategy,Your Network with 0 Comments

Earlier this month I wrote about 5 Ways to Increase Visibility of Your LinkedIn Published Posts. Now that your posts are getting more views, have you paid attention to who is liking, commenting and sharing your content? Where are they located? What industries are they in? What titles do they hold? While LinkedIn is a […]

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Jul
26

Are You Social Selling or Just Pretending?

posted on July 26th, 2016 by Colleen McKenna in Development,Sales,Social Selling with 2 Comments

  Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: And LinkedIn’s:   Marketers broadcast, and salespeople connect, one-to-one. […]

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