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It’s Business, Not Social™: New Book By LinkedIn Expert Colleen McKenna

The Book That Helps People Standout Professionally to Elevate Their Career and Business Initiatives.

LinkedIn expert Colleen McKenna offers insight to help people create new business opportunities in a new book titled It’s Business, Not Social™. Scheduled for release on March 10, 2021, it combines strategy, tactics, best practices, and real-world examples for readers who want to maximize the power of their brand and network on LinkedIn. 

Focusing on LinkedIn as a business tool, It’s Business, Not Social™ explains how to make purposeful connections, engage with more people, and gain traction. It’s for those who need to influence and gain credibility with clients, investors, boards, members, donors, sponsors, and more. 

Author Colleen McKenna said, “Building a personal brand that attracts others to you requires intention and should be viewed as a long-term strategy for one’s career and business initiatives. In this book, I share a process that has worked for our clients over the last ten years. It’s the book that delivers ongoing insight for an emerging professional or an experienced CEO.”

To purchase a copy, find the book on Amazon here.

Follow Colleen online at or read her blog at

About the Author

Colleen McKenna, Principal of lntero Advisory, is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies throughout North America with a practical, personal approach that has consistently performed for clients. lntero’s clients have developed stronger presences online, increased their revenue, decreased their client acquisition costs, and hired talent previously unknown to them.

About Intero Advisory

Intero Advisory is a boutique, woman-owned firm offering LinkedIn consulting, coaching, and training for businesses focused on increasing their sales and talent funnels. Headquartered in Baltimore, Maryland, Intero Advisory was launched in 2011 and has been engaged by over 700 companies. Intero shakes up the status quo with a personal approach to sales and marketing by maximizing an individual’s network, brand, and expertise. The company works with individuals and companies – small and large – to turn LinkedIn into a business asset. For more information visit, and follow the company on LinkedIn.