In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential new hires. My friends, it’s about being known and connecting with people you currently work with or could potentially work with. People you could hire.
You are busy. Think about your time.
How To Maximize LinkedIn For Recruiting & Lead-Gen
It takes less than 30 seconds to send a personalized connection request to a client.
Someone on your team can send them for you.
How long will it take to find a new client?
If you won’t connect with a client, will you connect cold or with a prospect?
It takes less than 2 minutes to scan a LinkedIn profile and send a personalized message/connection request to a potential candidate.
Wouldn’t it be helpful to know you’re connected with people who could potentially fill those positions that you can’t seem to fill?
Time is finite.
You need to work on your business rather than in it. If you can’t fill the positions you have open with a strategic recruiting process or meet your quota with a well-thought-out customer buying process, you run the risk of falling behind your business goals, your competitors and leading with confidence and authority.