Do you feel like everyone these days is a social media trainer and guru? You know, truth be told, I can’t stand the word guru. What does it mean exactly? In social media, it’s pretty debatable. I may be a specialist or someone with a high level of expertise in LinkedIn but I don’t ever refer to myself as a guru. It’s a landslide when you do. Having said that, I do believe that choosing the right LinkedIn trainer is key to your social-business strategy.
There are a lot of people who consider themselves experts and great trainers who never dive below the surface. It’s all below the surface, my friends. The level of success you find in any profession and in any pursuit is only found when you go deep. When you know it inside and out and you understand both tactically and strategically. It’s the “10,000-Hour Rule” Malcolm Gladwell so often refers to in his book Outliers.
How do you find and a good LinkedIn trainer?
They are proficient and confident going through all of LinkedIn. A trainer who trains from a PowerPoint rather than going into LinkedIn* is clearly not comfortable navigating through LinkedIn.