- Make your target company interested in you. They’re looking for a productive employee and (most likely) an interesting person, so you need to find clear ways of communicating these things.
- Connect your expertise with the key requirements of the job description. This is also why it is important to customize each cover letter for each new role.
- Fill in any blanks that may be confusing or difficult to address in a resume. Examples that I’ve recently coached to were “Yes, I currently own my own business but I am interested in joining an organization once again,” or “While I have quite a bit of experience, I am open to a range of possibilities involving title and compensation.” Calling these types of scenarios out in the cover letter is your best opportunity to allay the kinds of objections that may prevent your resume from reaching the right people.
I hope these tips are helpful. The new year usually sparks many new job searches and many new opportunities. It’s an exciting time. Be prepared with the right strategy.