Colleen shares so much of her LinkedIn expertise with listeners and Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast. From how to build and execute a LinkedIn strategy to live streaming, this podcast is chock full of great information for sales and marketing leaders.
Show Notes: 0:00 Introduction 2:07 Colleen discusses her background in sales 5:39 The advantages of using LinkedIn over other social media platforms 9:10 How LinkedIn provides more access 12:26 Why you shouldn’t sell directly through LinkedIn 17:29 The steps Intero takes to kick off a client engagement 20:05 Steps to follow when you’ve downloaded your network 25:49 Setting up your LinkedIn messaging 26:51 Sharing content on LinkedIn 30:58 How you can stay consistent with your LinkedIn strategy? 35:21 How long does it take to see results from your LinkedIn strategy? 38:15 Colleen discusses Intero’s go-to tools 42:14 Colleen and Matt discuss the personality and sales support app Crystal 46:36 How Intero is getting into live streaming 47:48 Intero’s LinkedIn Mastery program 48:59 Colleen’s advice for growing online presence for sales leaders and business owners 50:54 Colleen discusses her highlights from the interview