Lately I feel as though LinkedIn updates have been coming in at the blink of an eye. I must say I am always pleasantly surprised with each new announcement. One announcement that has recently peaked my interest is their new platform “Elevate.” Although it is still in pilot and is being used “by invitation only,” it will be important for our audience to be aware of this new offering that’s on the horizon.
Elevate empowers employers to ramp up their content marketing through employee engagement. The platform gives employers a central place to curate, store, and present content that they approve for sharing on both Linkedin and Twitter. It is also said to capture analytics that will further help employers understand the impact that their content marketing is making.
According to the LinkedIn blog, these capabilities are valuable, especially on LinkedIn, because “[Employees are] responsible for about 20% of the overall engagement – clicks, likes, comments, and shares – that [company] content receives… [and] employees have 10 times more connections than their company has followers, and people tend to be considered more authentic than companies.”
Elevate is predicted to be available to the general public by Q3, with upgraded subscriptions only. Another cool feature of Elevate is that LinkedIn has created a free app to go with it, similar to their seven other apps. According to the description, the app allows employees to:
Build their reputation by sharing smart content
Effortlessly share quality content
Measure their progress with rich insights
I am excited to try this new service and will be patiently waiting for its release in Q3.