Apr
28

5 Ways To Build Relevance On LinkedIn

posted on April 28th, 2011 in Branding,General,Training; Leave a Comment

5 ways to build relevance on linkedinThere is a multitude of ways to create presence, interaction and new opportunities on LinkedIn. And, as LinkedIn continues to add to build-out, its value increases. The value LinkedIn provides is unparalleled, it’s business focus provides access and a freedom to be clear about your intent to create new opportunities, connect and be a resource.

LinkedIn über users and those wanting to be, are specific and purposeful in connecting to build their businesses. That’s a good thing. There is no use sugar coating why we are there. Having said that, there are best practices and etiquette that guides success. There is in everything, right?

So, here are 5 ways to create relevance on LinkedIn?

  1. Quiet the megaphone, instead whisper, at least initially. Build relevance by reaching out. If you are the person who always waits for someone to say hello first, well, this may be a challenge but try it. See someone in your activity feed you have not talked to in a while, send them a quick email and just see how they are doing.
  2. Recognize people. Congratulate them on a new position, a status update they post, an event they are hosting. You get the idea. Once again, no selling.
  3. Follow Up. Be aware who is active on your network and talk with them. Check your LinkedIn inbox, and try to be as prompt, as possible. There are some people I talk to through LinkedIn only.
  4. Use tools to jumpstart your LinkedIn efforts. I have a new favorite thanks to my friend Rob Devereux [@robdevereux]. LinkedIn just purchased CardMunch, an iPhone app [coming toBlackberry and Droids soon, I’m sure], that’s free, accurate, handy and fun all at the same time. CardMunch takes a picture of a business card, transcribes it and creates a digital version allowing you to connect on LinkedIn, email them or add them to your address book. Very efficient. A great way to followup after a meeting or networking event.
  5. If you use Outlook connect Outlook to LinkedIn. I have been testing this with various clients and  it’s pretty right on. It makes it easier to build your network when you are a newer user. Additionally, it saves the hassle of going back and forth between Outlook and LinkedIn.

Opening doors is easier than you think, it’s just takes some getting used to. I think the kind of getting used to that’s worth it especially for sales professionals, recruiters, and those looking for a new position.

How you use to LinkedIn to build relevance for you, your brand and your company?

 

 

Colleen McKenna launched Intero Advisory for businesses focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 240 companies. Intero shakes up the status quo with a 'personal' approach to business by maximizing an individual's network, personal brand, and expertise.

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