Colleen McKenna Speaking

THE PRESENTATION

This highly interactive presentation challenges entrepreneurs, executives, and sales, marketing and recruiting professionals to think differently about their personal brand, network and engagement on LinkedIn.

Attendees gain clarity, insight, and actionable next steps including how to elevate their presence and generate referrals and new business opportunities.

Using a LinkedIn assessment tool, each attendee will assess their LinkedIn effectiveness.

Presentations range from 30 to 60 minutes. 

Individual workshops range from 90 minutes to 4 hours

Our 60-75-minute, 5-part workshop series is our most popular option and greatest value for clients. 

TOPICS

• LinkedIn—It’s Business, Not Social™ Process

• Finding, Attracting and Nurturing with a Talent Acquisition Mindset

• Building Your Professional Brand + Increasing New Opportunities through LinkedIn

• Why CEOs and Leaders Need to Know LinkedIn

All workshops and presentations are tailored to the audience.

TAKEAWAYS

Attendees will learn:

• The importance of a well-crafted LinkedIn profile

 • How to maximize your network

• How to search and save ideal connections and begin outreach

• The importance of engaging strategically on LinkedIn

• The value of Sales Navigator and LinkedIn Recruiter (if applicable)

Attendees will receive the following:

• A PDF of the presentation/workshop

• A set of tutorials and resources 

BIOGRAPHY

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 750 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.

Her blog and podcast reach a global audience and more than 750 companies have benefited from her expertise.

The Intero team, over an 24 month period sourced more than 140,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.8 million in new revenue and reduced their client acquisition cost by 48%.

With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and Carefirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.

Contact information: colleen@interoadvisory.com | 410.458.6960 | linkedin.com/in/colleenmckenna

Websites: interoadvisory.com | inside.interoadvisory.com

THE DETAILS

Virtual Sessions

Workshop or presentations will be managed through Zoom for meetings less than 100 people. 

If the group is more than 100 attendees, Zoom Webinar will be used.

An attendee list is requested two days ahead of scheduled date and attendee’s LinkedIn profiles will be reviewed ahead of the session.

Point of Contact information is needed in event of emergency.

In-Person Sessions

All presentations and workshops require Wi-Fi and projection. 

Everyone is encouraged to bring a laptop (preferable) or tablet for a presentation and are required for Workshops even a virtual session.

Phones do not work for a workshop.

Depending on the room, audio may be needed. If needed, Colleen can provide audio.