The Intero Advisory Team

Colleen isn't just an expert on LinkedIn for branding and sales - she's a guiding force. As an author, speaker, blogger, trainer, and coach, she has empowered professionals worldwide with practical and personalized training since 2011.

She's the author of It's Business, Not Social™ - the methodology she architected to showcase how individuals and organizations can leverage LinkedIn effectively, stand out, and accomplish their desired outcomes. This innovative approach and its network benchmarking tool, Intero Insight, have positioned Intero Advisory as a leader among LinkedIn experts.

Colleen's mission? To spark ideas and propel action. She shares her wisdom through Intero's blog, in:form, and her book, It's Business, Not Social™. Her background in business development, sales, and management informs how she leads and thinks about sales and marketing.

Not sure how to start a conversation with Colleen? Ask her about any of her six most fabulous grandchildren, planning a wedding (she’s helped orchestrate three of them), how to live a fulfilling life with someone who has Parkinson's, Gibbs - her Golden Retriever, mahjong, what’s she’s reading, or what was in that day’s issue of the WSJ.

Reachable at colleen@interoadvisory.com, she's a guide for companies looking to optimize their LinkedIn presence and overall digital strategy.

Liza joined Intero Advisory in 2016 and has led hundreds of client engagements with global companies and individuals in start-ups and mature industries looking to build their online presence. From personal profile and content strategy and development to running paid campaigns, Liza approaches each client with interest, care, and great intention.  

She has worked with many of her clients scattered throughout the US and Europe on multiple projects and engagements, applying fresh thinking and leveraging new tools to ensure she delivers at the highest level and always shows up with a smile and an encouraging word. Her client outcomes center on increasing visibility and engagement through content and increased demand generation. 

Starting a conversation with Liza is easy - she loves a new hobby (cycling, the Grandma-type: sewing, crafting, embroidering, cooking), loves to read, lives in a most adorable town, Historic New Castle, has helped build her new house, loves to plan experiences, and hang out with her nieces and nephews.

Sydney Cusick has been a core member of Intero Advisory since 2016. She designed the company’s LinkedIn outreach framework, which continues to be the backbone of many of Intero’s client engagements today.

She has led some of Intero’s largest programs, including a multi-million dollar annual initiative that generated significant revenue for Vistage Worldwide by attracting high-quality CEOs and reducing customer acquisition costs.

From 2022 to 2024, Sydney stepped back from full-time work to focus on parenting, while continuing to support Intero part-time. She returned full-time in 2024 and now leads key client engagements, internal operations, and optimization of key processes.

Sydney combines practical strategy with deep experience to help Intero deliver meaningful, results-driven work for clients.

Jim Cusick leads Intero's expansion into Gen AI services. Our SPARK AI™ adoption framework is all about practical, business-focused outcomes.

Jim was previously part of the Intero team, where he explored and implemented many of Intero's first AI use cases, including developing Intero Insight.

He left Intero to found Spark Seneca, an advisory firm that helps non-technical professionals build confidence and clarity in using Generative AI across sales, marketing, operations, and leadership.

Jim worked with Colleen and Sydney to start Proxy. Proxy is a joint project that does the prospecting and content execution for owners, seller/doers, and growth leaders.

He brings a deep understanding of strategy and applied AI, helping clients unlock smarter workflows and better results.