Create a Better LinkedIn Company Page and Start Marketing Confidently

marketing LinkedIn

“What’s the point of a LinkedIn company Page?” “It doesn’t really do anything.” “My marketing agency told us we need to run ad campaigns, but it seems so expensive and complicated.” “What’s the best campaign to run? How much do I need to spend?” These are common questions and comments from leaders, marketers, and recruiters.  […]

Three Reasons Sales Navigator is the Most Versatile LinkedIn Product

sales navigator

Did you catch our latest video walkthrough? In this week’s walkthrough on YouTube, Jim covers three main reasons why Sales Navigator is the most versatile LinkedIn product— dynamic data, usable across all lines of business, and the ability to streamline within the platform. The first reason why Sales Navigator is the most versatile is the […]

Are You Paying for the Right Paid Products on LinkedIn?

paid products LinkedIn

Did you see this week’s video walkthrough? In our latest walkthrough on YouTube, Jim covers the common questions and misconceptions users have when purchasing paid products on LinkedIn, including LinkedIn Premium, LinkedIn Sales Navigator, Marketing Solutions, and LinkedIn Recruiter. We see many individuals and companies paying for premium products and LinkedIn Ads without truly knowing […]

The Difference Between Paid Ads vs. Organic Content on LinkedIn

ads linkedin

Have you seen this week’s video walkthrough? This week’s video walkthrough on YouTube shows how to spot the difference between an organic ad and a paid ad in the newsfeed. Organic posts are more likely to appear in the feed of people you are connected with and follow you. A paid ad, however, enables companies […]

Strengthen Your Organization on LinkedIn and Improve Your Business Positioning

business positioning linkedin

No matter the current business and economic environment, creating new marketing campaigns, working toward and exceeding quotas, finding talent, developing your, nurturing and developing existing relationships still need to happen. You must continue adapting, innovating, and separating your business from your peers.  With economic uncertainty in the news cycle and business owner confidence at 10-year […]

New LinkedIn Company Page Updates Part 2

company page

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube showcases an additional two new features that LinkedIn has added to Company pages, enabling companies to build their professional community in real-time and easily promote a post to reach their target audience. The first new feature covered is the ability for company Page […]

New LinkedIn Company Page Updates Part 1

company page update

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows users two new features on LinkedIn company Pages that will help organizations large and small with brand visibility and reach. The first new feature covered is the ability for companies to engage and respond in the LinkedIn feed. Engaging with posts that align […]

Recruiting Recap : Improve + Innovate Your Recruiting + Retention Initiatives

recruiting recap LinkedIn

Throughout the month of June, the Intero team focused on the topic of Recruiting, and how companies are currently failing to set their recruiting and retention processes up for success. In the content that we have shared throughout the past few weeks, including our strategy blog, quick tips, video walkthroughs, and podcast episodes, we have covered metrics […]

Features on the LinkedIn Jobs Tab You Need to Know

jobs tab LinkedIn

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to utilize the Jobs tab on LinkedIn, highlighting three key features to be aware of, and how you can leverage them if you are currently job seeking, or are passively looking for new opportunities. The first feature to be aware of is […]

How to Set and Manage Your Open to Work Preferences on LinkedIn

open to work breakdown

Did you catch this week’s video walkthrough? This week’s video walkthrough on YouTube shows you how to utilize the “Open to” feature on LinkedIn. This feature on your LinkedIn profile allows you to let everyone on LinkedIn or just recruiters know that you are open to finding a new job opportunity. When enabling this feature, you’re able […]