Mar
04

Do I Have to be on Social Media?

posted on March 4th, 2020 by Colleen McKenna in Career,LinkedIn Essential,Social Media with 0 Comments

After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, Instagram, and others.  LinkedIn is a […]

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Feb
12

LinkedIn and 20 Minutes to the best PR

posted on February 12th, 2020 by Colleen McKenna in CEOs,Development,Hiring,LinkedIn Essential with 0 Comments

In my last article, I talked about the value and necessity of LinkedIn proximity. In the course of a week, I had the opportunity to talk with several CEOs, VPs of Sales and Marketing and salespeople who during our conversation expressed hesitation when I asked if they were connecting with their customers, prospects and potential […]

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Feb
05

If You Don’t Have LinkedIn Proximity, You’re Missing Out

posted on February 5th, 2020 by Colleen McKenna in Essential,LinkedIn Essential,Profile Development with 0 Comments

I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks.  Proximity is defined as nearness in space, time, or relationship.  We talk about 1st, 2nd, and 3rd level connections on LinkedIn […]

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Jan
08

Have You Missed the Window of Opportunity on LinkedIn?

posted on January 8th, 2020 by Colleen McKenna in Leadership,LinkedIn Essential,Sales with 1 Comment

You’ve probably heard about LinkedIn’s stats. At least a few of them. Every day, millions of posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. Messages sent has increased 35% year over year. Weekly members who engage heavily […]

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Jan
06

More Than a Resolution

posted on January 6th, 2020 by Colleen McKenna in CEOs,Mindset with 0 Comments

On the in:dispensable podcast, Colleen McKenna shares her insights on the growing importance of mastering LinkedIn. She notes that a “top skill for salespeople and recruiters is the agility to use tech to become a better professional.” Show notes: 0:00 Introduction 0:15 Observations made after ten years talking about LinkedIn  1:12 Create a stellar, world-class […]

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Sep
27

Turn One Piece of Content into Multiple Posts

posted on September 27th, 2016 by Colleen McKenna in CEOs,Marketing,Strategy with 0 Comments

Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content […]

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Dec
31

Sharing a Company Page Update with Your Network

posted on December 31st, 2015 by Intero Advisory in General,Quick Tips with 0 Comments

Don’t have time to read? Listen along at your convenience: http://bit.ly/1P5wIuu. I cannot believe that the New Year is basically here. For many, this is a time of year when things slow down, just a little, giving you a chance to reflect and, perhaps, check back in to LinkedIn. I thought I’d quickly share one […]

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Dec
10

The Do’s and Don’ts of LinkedIn Network Development

posted on December 10th, 2015 by Charlotte Meredith in Development,General,Quick Tips,Strategy,Your Network with 0 Comments

    Don’t have time to read? Listen along at your convenience: http://bit.ly/1OgaX6u. It’s the age-old question of LinkedIn: Who do I want in my network and how do I connect with them? LinkedIn gives you multiple ways to connect with your colleagues, associates, and influencers that you network with. Many of these people are […]

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Dec
08

Who Should Support Your LinkedIn Efforts?

posted on December 8th, 2015 by Colleen McKenna in Branding,Development,General,Marketing,Sales,Strategy with 0 Comments

Don’t have time to read? Listen along at your convenience: http://bit.ly/1OMbVfw I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. […]

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