Mar
04

Your Company is on LinkedIn, Like It or Not

posted on March 4th, 2013 by Colleen McKenna in Branding,Training with 0 Comments

I spend a good deal of time these days talking about how a company looks on LinkedIn. There are good reasons for CEOs, business owners and the C-suite to perk up, be aware and tackle what’s happening on LinkedIn. LinkedIn starts with an individual—your employee, future talent, the last person who left (voluntarily or not), […]

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Dec
18

5 Reasons You Should Upgrade to a LinkedIn Premium Account

posted on December 18th, 2012 by Colleen McKenna in General with 1 Comment

  If you are or hope to be serious about LinkedIn, you should consider upgrading to a LinkedIn Premium Account. I spend a great deal of time training people who have a basic LinkedIn account and for most that is enough. LinkedIn gives free members an enormous amount of value and opportunity, way more than […]

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Dec
11

Add Video on LinkedIn–Your Company Page is the Perfect Spot

posted on December 11th, 2012 by Colleen McKenna in Branding,Career,Development,Hiring,Training with 0 Comments

Add video on your LinkedIn Company Page.  A great way to do that is to add video on your Products and Services pages. There is nothing better than showing your services or products in action. Your LinkedIn Company Page is the collective voice of your organization. It’s where people will see not only your employees […]

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Jun
20

Why LinkedIn Company Pages Matter To You Part 3 of 5

posted on June 20th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

Ok, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]

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Jun
13

Why LinkedIn Company Pages Matter To You Part 2 of 5

posted on June 13th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

There are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]

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Jun
03

Why LinkedIn Company Pages Matter To You Part 1 of 5

posted on June 3rd, 2011 by Colleen McKenna in Branding,Hiring,Training with 1 Comment

  Several times in the last two days I have seen company pages that are not complete, not set up correctly, are mapped to individuals who don’t work there, and perhaps worse, company pages that don’t exist. I actually see smaller companies doing a better job than larger organizations and that reinforces the thought that […]

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