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Dec
18

5 Reasons You Should Upgrade to a LinkedIn Premium Account

posted on December 18th, 2012 by Colleen McKenna in General with 1 Comment

  If you are or hope to be serious about LinkedIn, you should consider upgrading to a LinkedIn Premium Account. I spend a great deal of time training people who have a basic LinkedIn account and for most that is enough. LinkedIn gives free members an enormous amount of value and opportunity, way more than […]

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Jun
30

Company Pages Turn Your Company Into A Sales Force Part 5

posted on June 30th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

In the pursuit of being found, connecting, engaging and creating opportunities both inside and outside of LinkedIn building a strong and compelling Profile and Company Page is both necessary and strategic. Outside of LinkedIn, if your Company Page is complete and key-worded properly, you will rank higher in search engines and add to your to […]

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Jun
20

Why LinkedIn Company Pages Matter To You Part 3 of 5

posted on June 20th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

Ok, this post took a bit longer than expected, we were fighting a power outage on the East Coast this week thanks to Hurrican Irene…anyway…back to a far more interesting topic…LinkedIn Company Pages. As of August, 2011 there are are over 2 million LinkedIn Company Pages and for those that are built-out well [meaning they […]

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Jun
13

Why LinkedIn Company Pages Matter To You Part 2 of 5

posted on June 13th, 2011 by Colleen McKenna in Branding,Hiring,Training with 0 Comments

There are lots of LinkedIn members who started their profile and never quite finished their build-out for lots of various reasons. I get that but I would like to talk about why if I was leading your company or heading up your marketing or sales I would highly encourage those individuals to finish their profile. […]

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Jun
03

Why LinkedIn Company Pages Matter To You Part 1 of 5

posted on June 3rd, 2011 by Colleen McKenna in Branding,Hiring,Training with 1 Comment

  Several times in the last two days I have seen company pages that are not complete, not set up correctly, are mapped to individuals who don’t work there, and perhaps worse, company pages that don’t exist. I actually see smaller companies doing a better job than larger organizations and that reinforces the thought that […]

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