Whether you’re a CEO or an emerging professional your LinkedIn profile is one of the most important ways to build your brand, showcase your expertise and nurture your network. More than an online resume, your LinkedIn profile tells your professional story and allows you to differentiate from your peers.
article written by Colleen McKenna
Colleen McKenna launched Intero Advisory for businesses focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 240 companies. Intero shakes up the status quo with a 'personal' approach to business by maximizing an individual's network, personal brand, and expertise.