Beware of Bad Headlines

posted on January 23rd, 2015 by Colleen McKenna in Branding,Career,Development,Training with 0 Comments

The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in to the greater narrative […]

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Are Your LinkedIn Skills Even Important?

posted on January 13th, 2015 by Intero Advisory in Career,Development,Training with 1 Comment

Many of our readers have heard the Intero team’s philosophy in a speaking engagement, at a workshop or in multiple 1:1 private training sessions. We believe LinkedIn is the most powerful business tool on the market. We believe your presence online is critical to your reputation. We believe that by empowering you to effectively use […]

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A Sales Makeover, 35 Tips

posted on December 9th, 2014 by Colleen McKenna in Development,Training with 0 Comments

I have always been around salespeople. I actually like most salespeople. If they’re any good, they’re hardworking, tenacious, personable, smart and intentional. They, like me, actually like selling.   Selling: the art and science of moving another person or organization toward you and/or your organization for a specific business purpose.   Doesn’t sound so hard. […]

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Quick Tip: Add to Profile Button For Professional Certifications

posted on December 4th, 2014 by Intero Advisory in General,Training with 0 Comments

Do you have professional certifications? If so, have you included them on your LinkedIn profile? LinkedIn has always allowed members to include this information on their profile, but they’ve made it even easier by offering a one-click Add to Profile for Certifications option. LinkedIn has partnered with over 100 certification providers, including Microsoft, Coursera, Cisco, […]

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Connect Unto Others

posted on December 2nd, 2014 by Colleen McKenna in Branding,Career,Development,General,Hiring,Training with 0 Comments

Take pause. Slow down. Figure it out. What kind of a connector do you want to be?    Consider the Golden Rule. Consider connecting. How about? Connect unto others as you would want them to connect with you. Good connecting is reciprocal; Potentially even an agreement that you will contribute in some way to someone […]

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Two-Way Mentoring – A Framework for Success

posted on November 11th, 2014 by Colleen McKenna in Branding,Career,Development,General,Hiring,Intero Team,Training with 0 Comments

Mentoring relationships can be life-changing. They enrich both mentor and mentee. The mentee learns, grows, has an accountability partner and the mentor has the chance to speak into, share knowledge, expertise and wisdom. The right mentor/mentee relationship can be pivotal. Everyone benefits. A large swath of our clients are 50+ and find that technology, and […]

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My LinkedIn Network is a microcosm — is yours?

posted on October 28th, 2014 by Colleen McKenna in Development,Training with 0 Comments

My network is a microcosm of professionals looking to network, interact and drive new opportunities. We all have several networks. Personal, professional, family, faith-based, hobby-based. In general, I have a reasonably diverse network. The one that is the most diverse? My LinkedIn network. People often ask me how I figure out who should be in […]

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