Sep
03

LinkedIn Sponsored InMails Settings

posted on September 3rd, 2015 by Erin Miller in General,Quick Tips,Training with 0 Comments

    On the go? Listen along: http://bit.ly/1JAaj4r Several of our clients have recently received a Sponsored InMail in their LinkedIn inbox. For some, this isn’t a big deal. Others really do not want to receive solicitations via LinkedIn. We totally understand this. Earlier this year, LinkedIn revamped their Sponsored InMail program to ensure 100% […]

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Sep
01

Teaching LinkedIn, in the Classroom and Beyond

posted on September 1st, 2015 by Colleen McKenna in Career,CEOs,General,Hiring,Training with 1 Comment

    Listen to our recorded blog posts when you’re multitasking: http://bit.ly/1VsZ82z   This post is written for forward-thinking educators, parents with young adults in higher education and those institutions we trust to further educate and prepare our children.   Keeping a group, whether pre-schoolers or young adults or seasoned business leaders, interested, engaged and […]

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Aug
13

6 Areas inside of LinkedIn with Character Limits

posted on August 13th, 2015 by Intero Advisory in Branding,Career,CEOs,Development,General,Quick Tips,Sales,Training with 0 Comments

We’re now recording our blog posts for your listening pleasure! http://bit.ly/1Ensgyx Today’s quick tip is chock-full with information that I believe is really valuable. I’m frequently asked the character limits for messages, updates, profiles, and ads on LinkedIn, so I decided to create this post as a great little cheat sheet. Disclaimer, LinkedIn frequently makes […]

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Jul
07

7 Tips for Publishing Your Original Content on LinkedIn

posted on July 7th, 2015 by Colleen McKenna in Branding,Publishing,Training with 2 Comments

If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the word create, not curate or share. Posting long form original content on LinkedIn is a win-win. Not your company’s, not someone you know; your original thoughts and expertise. I encourage you to consider whether creating […]

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Apr
30

Posting an Update vs. Publishing a Post

posted on April 30th, 2015 by Intero Advisory in General,Intero Team,Quick Tips,Training with 8 Comments

We have been teaching professionals how to use LinkedIn effectively since 2011. So, we know that LinkedIn lingo can be confusing. InMail vs. Message Connection vs. Contact Endorsement vs. Recommendation Advanced Search vs. Saved Search …And the list goes on. To add another to the list, let’s explore posting an update versus publishing a post. […]

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Mar
26

Formatting Content for LinkedIn

posted on March 26th, 2015 by Intero Advisory in Branding,General,Training with 0 Comments

As a company or business, a primary marketing goal is to position your brand in a way that showcases the organization at its best. In a physical sense, this is done through marketing and branded materials such as brochures and business cards. Online, this is achieved primarily through your website. With your website being the […]

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Mar
12

LinkedIn Recruiter: How to Filter Candidates in Projects

posted on March 12th, 2015 by Erin Miller in Hiring,Intero Team,Training with 0 Comments

As the recruiter at Intero Advisory, I work in LinkedIn Recruiter every day. For those of you that are not familiar with the LinkedIn Recruiter subscription, it allows special access for recruiters to search the LinkedIn network, beyond their 3rd level Connections. And it’s amazing. Some might even argue that it is magical. I love […]

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Jan
23

How do Your Employees Look?

posted on January 23rd, 2015 by Colleen McKenna in Branding,Training with 0 Comments

It’s review time.  If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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Jan
23

Beware of Bad Headlines

posted on by Colleen McKenna in Branding,Career,Development,Training with 0 Comments

The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in to the greater narrative […]

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