Do You Know Who is Following You?

posted on October 4th, 2016 by Sydney Slavin in Publishing,Branding,Quick Tips,Strategy with 0 Comments

Did you know any LinkedIn member can follow your posts? That’s right. Every post. Pretty cool, right? But did you know those people don’t even have to be a connection? Let’s take a look at who is following you. Go to your homepage on LinkedIn and hover over “Profile” in the navigation bar. Click on […]

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Turn One Piece of Content into Multiple Posts

posted on September 27th, 2016 by Colleen McKenna in CEOs,Marketing,Strategy with 0 Comments

Turning one piece of content into 14 posts is much easier than looking for, reading and sharing 14 different pieces of content. Most people are not maximizing content posting and sharing because they either don’t create original content and aren’t comfortable with how to position someone else’s content. The intent behind posting and sharing content […]

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Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable

posted on August 16th, 2016 by Colleen McKenna in Marketing,Branding,Career,Job Seekers,Profile Development,Publishing,Social Selling,Strategy with 1 Comment

  When this post was originally published in September 2013, we received such a great response. Since then, it has been shared and referenced over and over again. For those that haven’t read it yet, we’d thought we’d share it again; great for marketing & business development professionals and those that are trying to build […]

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How to Use LinkedIn Search

The LinkedIn Search field is an excellent tool. Not only does it provide a way for you to easily navigate through your various LinkedIn pages, tabs and features, it can also open you up to a whole new world of information, resources and profiles on LinkedIn! Because there are so many options and possibilities, we […]

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4 LinkedIn Publishing Analytics You’re Missing

posted on July 28th, 2016 by Intero Advisory in Publishing,LinkedIn Tools | Apps,Quick Tips,Strategy,Your Network with 0 Comments

Earlier this month I wrote about 5 Ways to Increase Visibility of Your LinkedIn Published Posts. Now that your posts are getting more views, have you paid attention to who is liking, commenting and sharing your content? Where are they located? What industries are they in? What titles do they hold? While LinkedIn is a […]

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15 Ways to Prepare for the Microsoft LinkedIn Acquisition

posted on June 21st, 2016 by Colleen McKenna in General,Marketing,Strategy,Your Network with 0 Comments

Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand it, the more I consider it a smart move. LinkedIn, […]

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Building a Recruiting Infrastructure

posted on May 31st, 2016 by Intero Advisory in Hiring,Leadership,LinkedIn Tools | Apps,Strategy with 0 Comments

I’ve written a couple of posts on how companies can best engage with recruiters. There is a lot to consider when you’re bringing in an external consultant to complete the significant task of building your team. I recently had a conversation with a client where we discussed the importance of having recruiting “infrastructure.” I made […]

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Class of 2016: 16 Ways to Impress on LinkedIn

posted on May 10th, 2016 by Sydney Slavin in Job Seekers,Career,General,Profile Development,Strategy with 0 Comments

Class of 2016, your professional journey is soon to begin and your LinkedIn profile is the starting place for your professional story; who you are, what makes you you, and how the skills and knowledge you have acquired from experience and school furthers your passion. For some young professionals, LinkedIn may not be a high […]

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Responding to a Personalized LinkedIn Connection Request

posted on May 5th, 2016 by Sydney Slavin in Quick Tips,General,Strategy,Your Network with 0 Comments

1.Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is easy and fast, adding one or two personalized […]

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