Aug
23

The Value Behind Personalizing Connection Requests

posted on August 23rd, 2018 by Sarah Bentley in Essential,General,Quick Tips | How-To's,Sales,Strategy with 0 Comments

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just making people aware of your business, or getting your name […]

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Aug
07

Stop Networking and Actually Get to Know People

Speed networking has been off my radar for a while now. It’s just not enough anymore. The five to ten minutes of uber-high level pleasantries, quick questions focused on what you do, who you know and why you’re there just don’t cut it anymore. These quick conversations, usually positioned before or in between presentations, speakers, […]

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Jul
10

LinkedIn: Know What You Need to Know

Have you ever been charged with presenting something you’re not entirely sure you’re an expert on? If so, you probably thought, “Wow, I can’t do this. I’m not an expert.” Then you realize you better learn it fast. People are relying on you to teach, inspire, and perhaps even entertain them. Something important may be […]

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Jul
03

Don’t Pause Your LinkedIn Outreach in July

posted on July 3rd, 2018 by Colleen McKenna in Leadership,Recruiting | Hiring,Sales,Social Selling,Strategy,Your Network with 0 Comments

Everyone is asking, “Should we pause our LinkedIn outreach in July?”   According to AAA, a record-setting 46.9 million Americans are expected to hit the roads, rails, and sky for the 4th of July holiday.   Considering this stat alone, it’s a valid question. And since so many people have asked that question over the […]

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Jun
21

Your LinkedIn Search Appearances

I’ve had a number of coaching conversations recently that made me realize that it was time to reshare this post from last October. Your LinkedIn search appearances is one of my favorite features on your LinkedIn profile. There is a ton of great information that can be gleaned here. Read on for more information! —————————————————-  […]

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Jun
05

The Ultimate Value of Your 2nd-degree LinkedIn Connections

posted on June 5th, 2018 by Colleen McKenna in CEOs,Leadership,Recruiting | Hiring,Sales,Social Selling,Strategy,Your Network with 1 Comment

Are you having trouble finding new candidates and prospects? Do you need to re-invent your recruiting and sales pipelines? If so, you need to tap into your 2nd-degree LinkedIn connections. They’re a direct pathway to expand your reach and influence without breaking the bank, investing in a new tech stack that your team may find […]

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Apr
17

College Students: 3 Pain-Free Ways to Share on LinkedIn

posted on April 17th, 2018 by Intero Advisory in General,Job Seekers,Professional Development,Social Selling,Strategy,Your Network with 0 Comments

Today we’re talking about curating, creating and sharing content on LinkedIn. Doing these things will make you stand out more in your network, resulting in more job opportunities for those looking for work, and business opportunities for those who are employed. Can you write? Can you write well? I’m not talking Pulitzer Prize writing here. […]

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Mar
27

Sell More Through the People Who Know, Like and Trust You

posted on March 27th, 2018 by Colleen McKenna in Leadership,Sales,Social Selling,Strategy,Your Network with 2 Comments

Is anyone other than me exhausted by the terms “social selling,” “digital transformation” and “AI”? Based on all the posts and Google results I’ve seen recently, you’d think we’ve finally discovered the holy sales grail. And worse, we’ve encouraged people to think selling is easier than ever. More tools, more results. Unfortunately, this is misleading […]

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Feb
27

How Do Your Employees Look on LinkedIn?

posted on February 27th, 2018 by Colleen McKenna in Branding,CEOs,Leadership,Marketing,Profile Development,Sales,Strategy with 0 Comments

It’s review time. If you have colleagues or employees on LinkedIn, it’s time to understand LinkedIn beyond your individual profile. Consider your profile and those of your staff/colleagues as the collective view of who you are and who your organization is. Everything in LinkedIn begins with individuals; that’s the beauty of LinkedIn. It allows every […]

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