It's Business, Not Social™

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Jun
23

Are Your Employees Helping Your Company Brand?

posted on June 23rd, 2021 by Liza Slavin in Branding,Strategy with 0 Comments

Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but, if they can’t get their employees to consistently share it, they’re missing a crucial piece. Your employees are a direct representation and advocate of your brand, and […]

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Apr
14

Golf vs. LinkedIn: The Similarities

posted on April 14th, 2021 by Jim Cusick in Development,Mindset,Professional Development,Strategy with 0 Comments

In the spirit of warm weather, fresh-cut grass, fully booked tee times, and all of the PGA Tournament coverage, I have been thinking of the parallels between Golf and LinkedIn. While it is easy to draw parallels to Golf’s challenges with life and business, I think it is interesting to evaluate Golf and LinkedIn’s commonalities. […]

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Mar
25

How to See Someone’s Connections on LinkedIn

posted on March 25th, 2021 by Liza Slavin in LinkedIn Essential,Strategy with 0 Comments

Did you miss this week’s video walkthrough? This week, our tutorial covered how to see other people’s connections on LinkedIn! This feature allows you to see if there is anyone in their network that is a good prospect, or anyone you would like an introduction to. Follow along below to see the breakdown of this week’s […]

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Feb
17

Account Mapping on LinkedIn Sales Navigator: A Practical Q1 Update

posted on February 17th, 2021 by Colleen McKenna in Sales,Sales Navigator,Strategy with 0 Comments

Over the last couple of weeks, our team noticed some interesting changes to Account pages on LinkedIn Sales Navigator. When we dove in and reviewed the updates, we noticed that LinkedIn had rethought how you can see, understand, and begin to build saved leads within an Account page. For those who wonder what an Account […]

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Dec
02

Are You Obsessed with Social Influence?

posted on December 2nd, 2020 by Colleen McKenna in Social Media,Strategy with 0 Comments

Have you watched ‘The Social Dilemma’ on Netflix? If not, add it to your list and watch it when you have time to pay attention. Put down your phone, your laptop, and watch closely. There is not a week that goes by that someone doesn’t ask how they can beat LinkedIn’s algorithm, post at the […]

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Sep
16

Nurture Your Network and See Doors Open

posted on September 16th, 2020 by Sarah Bentley in Your Network,Strategy with 0 Comments

Nurturing our network is something we all know we SHOULD do, but we often find  ourselves not carving out the time to do so. Now, with all of the changes happening around us, it is important to find that time and see what is new with some of your connections.  Changes in the way people […]

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Jul
29

Why You Need to be Careful Automating Your LinkedIn Lead Generation

posted on July 29th, 2020 by Colleen McKenna in Your Network,Strategy with 1 Comment

Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach.  I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m not a likely prospect. Knowing […]

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Feb
19

No Workforce Planning? Expect Rough Seas

posted on February 19th, 2020 by Liza Slavin in Hiring,Leadership,Strategy with 0 Comments

When a business decides that they are going to start looking for a new employee, it is typically because they need the employee now. Most businesses say “I need this person yesterday”, sound familiar? Not today, not in 3 months, but yesterday. This simple phrase puts pressure on your candidate search and can quickly lead […]

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Jan
29

Your Recruiting MVP Makes a Difference

posted on January 29th, 2020 by Colleen McKenna in CEOs,Mindset,Strategy with 0 Comments

Sitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]

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