Jul
29

Why You Need to be Careful Automating Your LinkedIn Lead Generation

posted on July 29th, 2020 by Colleen McKenna in Strategy,Your Network with 0 Comments

Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach.  I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m not a likely prospect. Knowing […]

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Feb
19

No Workforce Planning? Expect Rough Seas

posted on February 19th, 2020 by Liza Slavin in Hiring,Leadership,Strategy with 0 Comments

When a business decides that they are going to start looking for a new employee, it is typically because they need the employee now. Most businesses say “I need this person yesterday”, sound familiar? Not today, not in 3 months, but yesterday. This simple phrase puts pressure on your candidate search and can quickly lead […]

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Jan
29

Your Recruiting MVP Makes a Difference

posted on January 29th, 2020 by Colleen McKenna in CEOs,Mindset,Strategy with 0 Comments

Sitting in my office just a few miles from the Baltimore Ravens Training Facility, I’ve watched and read about LaMar Jackson being named this year’s NFL MVP. It got me thinking. Typically, we think of the CEO, Founder, President, or Owner as the MVP. They are the face of the business, the visionary, the risk-taker, […]

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Dec
12

LinkedIn for CEOs

posted on December 12th, 2019 by Colleen McKenna in CEOs,Leadership,Strategy with 0 Comments

Some CEOs are woefully behind on LinkedIn – both what it can do for their businesses and how to use it. These next three posts are directed squarely at CEOs and are meant to light a fire under them to finally start utilizing LinkedIn, as well as putting some strategy around it so you can […]

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Nov
05

Rachel Druckenmiller: Employee Engagement, Leading Intentionally + Preventing Burn-out

posted on November 5th, 2019 by Colleen McKenna in Career,CEOs,Mindset,Professional Development,Strategy with 0 Comments

What happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story and all of the wisdom that she’s gathered since; from employee engagement to living more intentionally. Show Notes: 0:00 Introduction2:28 Rachel explains her background5:05 Rachel defines the role of “entrepreneur”8:06 The power of intentional leading and the effects of living in […]

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Jun
18

Reporting Up- A Necessary Practice

posted on June 18th, 2019 by Sydney Slavin in General,Leadership,Strategy with 0 Comments

As we are a small company, we all have a part in the process for the majority of our client engagements. Due to the nature of our process and our small team, client projects often are touched by many of our team. It’s imperative for us to have a detailed process and reporting methods in […]

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Apr
09

Do CEOs know what they want? Yes, they do.

posted on April 9th, 2019 by Colleen McKenna in CEOs,Hiring,Recruiting,Strategy with 0 Comments

Do you download content that makes you think? I do. While I’m interested in lots of varied information and am a sucker for a good headline, I know that I’ll be dropped into a sales funnel and a salesperson who most likely didn’t look at my LinkedIn profile or website will begin to send me […]

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Feb
19

Are You Sure Your Content is Share-Worthy?

posted on February 19th, 2019 by Colleen McKenna in Personal Branding,Strategy with 0 Comments

Today, focus on only share-worthy content. In my last post, Your “Like” is Not So Inspiring, I focused on how a “Like” is just not enough anymore. My intent was to encourage, and perhaps, inspire a more strategic pursuit of content sharing to increase your visibility and personal brand Not everything we post is epic […]

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Feb
05

Getting the Most Out of Your LinkedIn InMail Messages

LinkedIn InMail messages have been getting a lot of airtime recently. From webinars to ebooks to A TON of client questions, it seems that this LinkedIn resource that helps you directly message non-connections is simultaneously appealing and intimidating. But have no fear! I send InMails all of the time, (daily as a matter of fact), […]

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