Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you and your business. The title […]
Read ArticleSometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still remind people that our philosophy, […]
Read ArticleCompanies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but, if they can’t get their employees to consistently share it, they’re missing a crucial piece. Your employees are a direct representation and advocate of your brand, and […]
Read ArticleIn the spirit of warm weather, fresh-cut grass, fully booked tee times, and all of the PGA Tournament coverage, I have been thinking of the parallels between Golf and LinkedIn. While it is easy to draw parallels to Golf’s challenges with life and business, I think it is interesting to evaluate Golf and LinkedIn’s commonalities. […]
Read ArticleDid you miss this week’s video walkthrough? This week, our tutorial covered how to see other people’s connections on LinkedIn! This feature allows you to see if there is anyone in their network that is a good prospect, or anyone you would like an introduction to. Follow along below to see the breakdown of this week’s […]
Read ArticleOver the last couple of weeks, our team noticed some interesting changes to Account pages on LinkedIn Sales Navigator. When we dove in and reviewed the updates, we noticed that LinkedIn had rethought how you can see, understand, and begin to build saved leads within an Account page. For those who wonder what an Account […]
Read ArticleHave you watched ‘The Social Dilemma’ on Netflix? If not, add it to your list and watch it when you have time to pay attention. Put down your phone, your laptop, and watch closely. There is not a week that goes by that someone doesn’t ask how they can beat LinkedIn’s algorithm, post at the […]
Read ArticleNurturing our network is something we all know we SHOULD do, but we often find ourselves not carving out the time to do so. Now, with all of the changes happening around us, it is important to find that time and see what is new with some of your connections. Changes in the way people […]
Read ArticleI’m a reader. So, I like a great post featuring well written, informative insight. Here’s an example of a post that appeared on my LinkedIn feed this morning, 5 Things I Wish Someone Told Me Before I Became the CEO of the Predictive Index. Good article, right? Predictive Index is a company I know. In […]
Read ArticleBetween emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach. I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m not a likely prospect. Knowing […]
Read Article